The Power Of Outgoing Links To Other Blogs


Outgoing links to  other websites can give your blog or site a power boost by pleasing your readers as well as Google.  And of course, you’re the one who will benefit the most!

Let’s take a look at why you should have outgoing links to other sites from your blog.


Linking to other relevant sites shows your readers that you keep abreast of what’s going on in your field.  It helps boosts your credibility with your readers and puts you into a position of authority.


Your readers appreciate additional relevant content in addition to what you are offering on your post.  It shows your followers you have their best interest in mind when you link to websites that have quality content.


When you link to a blog or website, you begin to build  a relationship with another blogger.  Other bloggers appreciate it when you link to them… it gives their site more value…as it does yours.

When linking to another blog… do it in a constrictive way.  Build upon their ideas and add value to the discussion.


When you link to another quality blog with relevant keyword anchor text, it has an impact on how Google sees your site.  A few outgoing links to quality content shows Google you’re on top of things.  It puts you in a position of becoming an authority in your niche.

Make it a practice to put outgoing links from your blog to quality sites.  You will reap the rewards… big time!

Til Later,

Kathryn Griffiths

P.S.  Now that you understand why you should have outgoing links on your site.  My next post will teach you the secrets of anchor text.  You know… those little blue words that show up in the text of a blog.   How you link is as important as why you link.  Stay Tuned.

Technorati Tags: anchor text, linking, links, outgoing links, SEO

Categories : SEO


  1. Great info, Kathy!

    I’ve said it before (on my blog, for sure!) and I’ll say it again …

    High-quality backlinks are the ULTIMATE SEO!!


  2. Kat Simpson says:

    Thanks for this reminder. I appreciate your tips and as a beginning blogger am working to use them!

  3. Kevin Davis says:

    Hi Kathryn,

    Great tips. There are still a lot of people out there thinking they should us no follow tags so they don’t leach their SEO juice. That simply isn’t true anymore.


  4. […] can’t control who links to you but you can control who you link to.  Make sure your outgoing links are linked to quality sites or pages.  If you link to blogs that don’t offer quality […]

  5. It is called the World Wide Web. This great info on how to build your web. My motto is outflow = inflow. I get 1/4 of all my visitors coming in from other sites I have linked to.

  6. […] backlinks to your site is more important for your pagerank than your outgoing links. You want high ranking sites to link to your page or site for Google SEO to sit up and take […]

  7. Good points. The only thing I’d add (because I see people doing it wrong) is to add the link to open as a new page–too many bloggers leave this link to open on the same page and the reader forgets about YOUR blog.