With Out A Doubt…This Is The First Rule For A Successful Online Business


For a successful online business… it’s important… yes… I would say vital to follow this important directive.

Never Go Past A Word Or Concept You Don’t Fully Understand!

It seems elementary doesn’t it?  But it is not only the foundation for an internet business, but it’s a foundation for all learning… no matter what the subject is.

When I first started my online business… the concept of a “Hosting Service” was very confusing to me.  Heavens forbid… what was a “Landing Page”?   An abbreviation, such as FTP, was a foreign language.   Coaches and teachers often assumed I knew all the lingo, as they rattled off instructions.

At times, my coach would talk so fast and throw out so many new terms that the inside of my forehead felt fuzzy and my eyes seemed to spin around.  Of course… in the beginning, I didn’t want to appear “stupid” so I just I didn’t ask them to back up and explain.   (Now that was “stupid”).

The deeper I went into online business and marketing, the more complex the web became.  It became evident to me that one concept laid upon another concept.  For me to be proficient in my business, I needed to take the information step by step until I understood every word and concept before moving on to the next level.

It may have taken me a little longer to learn… but I knew it was necessary to know internet terms, how they were used, and how they related to each other in order to have a successful online business.

What you can do to magnify your learning process for your online business.

Take Time: When you don’t understand a word, take the time to look it up in a dictionary or online and study it until you have full awareness.

Ask Questions: When you are being coached, ask questions until you fully understand what the word and concept mean before moving on to the next action.

Apply What You Learn: Take the necessary action so you can work out all the missing links.  Example:  You can learn all the steps in writing an e-book… but until you actually do it, you will not know if there is an area you need to understand better so it can be applied.

What can you do to help your followers, students, customers, and clients fully understand your information or product.

Don’t Assume: Don’t assume your students understand the terminology.  Keep your information direct, and elementary.  Make sure everything is clear before going on to the next step.

Glossary of Terms: At the end of e-books and reports… you may want to add a glossary of terms to clear up any words that may be confusing or misunderstood.

Adding Visual Material:
If the product you are selling requires a handbook, include images or illustrations to make the instructions more tangible.

Gradient: Give information on a gradient scale.  Don’t introduce words, concepts or information before the previous information is made clear.

Use Audio Or Video: Some instructions are better explained by using audio or video rather than by text only.  I love recipes books.  Recipe books with detailed images really help.  Better still, watching someone prepare a dish is even more effective.  I guess that’s why the cooking channel is so popular.

I repeat:  Never Go Past A Word Or Concept You Don’t Fully Understand.

Those who do not take this first step seriously are usually the ones that get so frustrated they “fly the coop” and quit.   They did not lay a good foundation and had too many misunderstood words and concepts.

No matter if you’re a newbie or a veteran… the same rule applies.  Those who follow this one simple rule will be more apt to have a successful online business.  Or, any other business for that matter.

Til later,

Kathy Griffiths

P.S.  Glossary Of Terms:


When someone wants to see your web site, they will type in your web address.  However, your web site is not stored on your personal computer, the file would be too large.

It’s stored, through internet,  in a very large computer, known as a server.   It can handle all of your web data.  The large computer is housed by a hosting service.  You might say your information is stored in a large warehouse that is owned by a hosting service.

When you send data to the warehouse (server) from your computer,  it’s transported by an FTP service.

You rent space through a hosting service on a month to month basis to have your web site information stored in the warehouse (server) so  others can access the information.

The hosting service I recommend is Hostgator. I have been working with them for over three years and have found them to be very reliable.

“Here I Am – Land Here”

A landing page is any page on a website where you send people or traffic.   Traffic (people) are sent specifically to a particular page to prompt a certain action or result.

“Landing Page” is used rather loosely on the Internet.  It’s a term that has to be used in context.

For example:  If you want people to read your blog, your promotion will direct traffic to “land” on your blog.  If your want folks to purchase your product, you direct traffic to “land” on a sales page so they will buy.  If you want people to sign into your list, you will direct them to “land” on an opt-in page so they can give you their name and email address.

FTP: “Truck’n To The Warehouse”

FTP technically means:  File Transfer Protocol.

FTP is the service or vehicle that transfers information from your computer to a large server (computer) that holds your Web site data until it can be accessed by other computers.

You might say the the FTP service is the truck that delivers your data to the warehouse (server.)

Data will be stored at the warehouse (server) until someone want to access your Web information via the internet.   The warehouse or servers are owned by a Hosting service.

Your computer —->  Truck (FTP Service) —->   Warehouse (hosting service)  —->  World Wide Web —-> Customer computer

Also, you may want to send large files from your computer to another computer.  Some files are too large to be delivered by regular e-mail or download.  Some files may need to be sent over seas.  Using an FTP service to deliver your files will assure you they will get to their destination safely.

Some FTP services are free.  Others charge you a one time fee for using their service.

Technorati Tags: online business, successful online business

Categories : Internet Basics


  1. This is a wonderful piece, Kathy, and it truly resonates with me on so many levels. Even though I know and understand a lot more now about the internet than I did three years ago, there are still some things that baffle me and cause me to get stuck in my tracks.

    The “technical steps” to get something accomplished online seem, to me, to never be as easy as people lead you to believe. And I think that’s true because people marketing products oftentimes make assumptions based on their own knowledge or skill level. Guess what? We all don’t have the same skill level!!

    I’ll openly admit I’ve purchased products I haven’t been able to put into use because I simply cannot wade through the instructions on how to execute them. It’s frustrating and discouraging. I wish more products included a “glossary” of terms, as you’ve suggested. THAT certainly would help people like me.

    Really great advice to take your time and stop to study and research terms and things you don’t have a clear understanding of before moving on. Me? I’m not too proud to beg! 🙂 Luckily, I have the joy and privilege of calling on friends like you and Sheila and many others for guidance and direction.

  2. Kathryn says:

    Melanie… I agree. The technical lingo has been the hardest for me to grasp. And… I find that tech. problems seem to crop up more frequently than I enjoy.

    I try to get to the bottom of them them as quickly as possible and if I can’t… I outsource them. Tech is not my strength. However, my family seems to be amazed about what I know and so much has become natural for me now.

    It does take time to do the research…but once I learn it… I’m pleased to have one more piece of the puzzle in place.

    I appreciate your comments… they are always so thoughtful.

  3. Kathy – great post with lots of good info. I have a question — what do you perceive the difference to be with “landing pages,” “squeeze pages,” and “opt-in pages?”

  4. Kathryn says:

    Hi Jeanne… thanks for coming by.

    The web uses “Landing page” inter-changeably with any page you want to direct your traffic to… or want your traffic to land. The word is used in context with where you want to send or land the traffic. Blog, squeeze page, sales page.. etc.

    Squeeze page is the same as opt-in page. Squeeze page comes from the fact you want to “Squeeze” a name and e-mail address from a prospective customer. Opt-in suggests permission marketing… giving you permission to e-mail them later. When the rubber meets the road, “squeeze” and “opt-in” serve the same purpose.

  5. Tristan says:

    Great post, Kathryn. Sometimes it can be hard to remember that people aren’t born knowing this stuff!

    I like what you said in the “What can you do to help your followers, students, customers, and clients fully understand your information or product” section. The first three tips you mention there I think are especially great. Having a glossary of terms is a fantastic idea.

    Again, great job! Post thoroughly enjoyed and retweeted.

  6. Kathy,

    I could not agree more. The ones that kill me are the acronyms.

    A good glossary would make a product more valuable and show that you really care for those who have made a purchase.

    What a great explanation of FTP.

  7. Kathryn says:

    I agree! Because many of us has been online for some time… it really is easy to forget that being a “Newbie” can be frustrating.

    However, I have found that so many intermediates don’t know definitions of the basic terms they use every day. Thus, they often give wrong information to their readers. It behooves us all to stay up dated and really understand what we are sharing with our readers.

  8. Kathryn says:

    Thanks Sheila
    I think a the glossary is really one of the best ways of clearing up a term that may be misunderstood or means different things in a different context… like “Landing Page.” We do our readers a disservice when we are not clear or we assume they already know.

  9. Navid says:

    Hey Kathryn,
    I am in the introductory stages of a few different things in my life right now, and this is the most valuable piece of advice I have received since launching my new ventures. It’s something that I can put to use on a daily basis.
    Thanks for the insight!