Relationship Marketing Is A Promotion Strategy


Relationship Marketing is actually a promotion strategy that builds trust and bonds your readers to you.  When done successfully, readers will remain loyal to you through thick and thin.

Recently, I was on a phone call with a couple of individuals who were concerned about taking fifty bucks a month from coaching clients who…  A. Never Take Action  B. Never step forward in Webinars to ask questions.  C. Never seem to require anything.

In fact… one individual felt so guilty that he dropped a client from his coaching group.  He felt he was doing the client a favor.  The customer was furious and insisted being put back into the group… still paying fifty dollars a month.

We concluded, among many other reasons, that a bond had been formed and the client just enjoyed the relationship.

So… what builds that kind of a relationship?

Here are  just a few relationship strategies that you can use to build a bond with your readers and clients.

1.  Focus On Them First: Give your customer what he wants before you consider what you want.  In other words… put your agenda on hold while you service your customer first.

For instance… when you e-mail your customer for the first time… avoid hitting them up with a product you want them to buy.   Send them an e-mail, thanking them for signing up.  Let them know what they can expect from you and why it’s a good idea to stay subscribed.

Follow up with several e-mails that provides good content and no promotion.  Perhaps you can offer them an additional free report or a 15 minute audio in addition to what you gave them for opting in.

2.  Let Them Get To Know You: Reveal your personality.  Share personal interests, and stories with your list.  Everybody loves a story.  However, you have to decide how much you want them to know about you.  But…they want to know you are human and have some of the same joys and concerns they have.

3.  Over Deliver: Give your readers more than they expect.  Tell them about sources and services that you don’t make any money on.  If you are offering a report, such as, “10 Ways To Loose Five Pounds Fast,” offer a surprise bonus tip…. eleven tips instead of just ten.  Offer a free teleseminar as a bonus for purchasing a product.

There ya go.. just a couple of promotional strategies for building your business relationships.

Tll Later,

Kathryn Griffiths

P.S.  Bonus tip: Invite your customers to interact with you.  You can do this through an email address, webinars and teleseminars.  It gives them a forum to ask questions and lets you know what their needs are.  They like getting a personal attention from you.

P.P.S.  Relationship marketing is a promotional strategy you can’t afford to take lightly.  What’s your take on relationship marketing?  Leave a comment!

Technorati Tags: Promotion, relationship marketing, relationships

Categories : Promotion


  1. These are great tips for building a relationship. I’ve been very deficient in this area—then had the gall to wonder why my business sucked. Not only did I not invite a response or provide an easy way they could contact me, I was semi-anonymous on my blog! No name, no picture of me.

    Ooh, you just gave me an idea for a blog post! Thank you!

  2. Kathryn says:

    Karen… Putting a photo on my blog was one of the hardest things I had to do. My daughter is a pro photographer and she took my picture. I cried before and after.

    I now put my photo on my opt-in pages and sales pages. Folks remember a photo long after your name has disappeared from their minds. After a time… they connect the two.

    I’m also very comfortable behind the scenes. It has taken much courage for me to step out on my blogs with a photo and personal content. I have 28 videos that promote another niches. Now, if you don’t think that didn’t take courage.

    By the way… I’ve thought of a new post also.

  3. Linda says:

    Hi Kathryn,
    these are great tips. And you know what, when you start building relationships, you get more fun in your work. Because there are a lot of amazing and loving people out there to connect with. Having an online business, could seem lonely for an outsider, but that really depends on how you are connecting to your readers and followers.

    Great tips and good luck with the challenge!


  4. Relationships is what it’s all about. In everything we do really. You are great at building relationships with your clients Kathy! And, I know what you mean about the picture. I try not to look at mine! LOL

  5. Relationships are the currency that build your business. It’s the “know, like, & trust” factor. The process of caring for your customers and clients, of serving them and making contributions to their goals — that is where the heart of business beats. Thank you for your insights.
    Bobbye Middendorf
    The Write Synergies Guru

  6. Lisa Raymond says:

    I enjoyed your article, Kathryn! You’ve made some great points here, but my guess is this not only doesn’t touch the tip of the iceberg just yet, it also goes beyond the initial meeting; if someone utilizes your tips, they can also deepen their relationship with their client, thus positioning themselves for a potential referral! I might add that, in order to develop a relationship, there must be sincerity with the conversation – otherwise it might just come out sounding like words with very little meaning behind them.

    Martha and Karen, I like your photos! Karen, I don’t know if your business stunk or not, but I do know we’re all learning something new to apply to our businesses each and every day, and within all of us is the power to change our current outcome! It’s putting a positive thought and making it a self-fulfilling prophecy! Think of it this way: we’re learning what a lot of our competitors might know but don’t know how to change. Now WE have the advantage! 🙂

  7. I know that personal branding is not taught by all of the big gurus…which I think is a mistake. Branding yourself is part of building yourself as an authority.

  8. Kathryn ~

    I like to think of building relationships with my target audience the very same way I would build a relationship in the real world.

    Here’s a little motto I keep in the forefront of my mind …

    “In order to have a good friend, you must BE a good friend.”

    I don’t know about your friends, but none of mine hit me up with sales pitches, prod, or pounce on me every day with some new exciting ad or offer! We have discussions about what’s happening in our lives and, occasionally, we recommend things to one another.


  9. Great subject Kathy! In my “face to face” psychotherapy and coaching business, relationships are at the heart of it. But I must say that in my ventures on the Internet, I have a long way to go! Figuring out how to really use social media effectively has been a challenge and one I have to confess that I neglect. Venturing forth and connecting with the blog challengers and others has always been such a good experience that I always wish I had done more of it. Last night Connie Green talked about making a work calendar and routinely connecting. I really like her balance of giving information, encouragement and promotions. Think I need to schedule specific steps to accomplish better relationships.