Online Copywriting For Internet Marketers | Harness The Power of Why


Whether your online copywriting is for a blog, opt-in page, or sales page, you’ll reap great rewards if your learn to harness the power of “Why.”


It’s human nature to want to know all the “ins and outs” before we make decisions.  We are  curious creatures who like to be in control and make our own choices based on information that solid and convincing.

As soon as a toddler is old enough to speak… he’s asking “why.”  Why do I have to go to bed now?   Why do I have to eat my veggies?   Why can’t I cross the street?  Why? Why? Why?

Last week, I was with my daughter and her children at our mountain retreat for the week-end.   I took my 14 year old grandson into a near by town to meet some friends he met while swimming at the city pool.

They had invited him to go to the county fair with them, for which my daughter gave her consent.  We arranged a time when I would pick him up in front of the fair grounds at closing.

Just before I was to leave to meet him, the phone rang and my grandson ask if he could stay over night with one of the boys.  My daughter said, “No, I don’t think that would be a good idea.”


And of course… further discussion ensued.

After my daughter explained that she did not know the boy, or his family, and gave another 50 “whys”, she hung up the phone and I left to go pick him up from the county fair.  (I was amazed at how calm she stayed and how convincing her reasons were.)

As I thought about their conversation, it occurred to me that the more detailed the “why” was explained, the better the conversion.

By the time I pick up my grandson… he was fine with the decision because he really understood “why.”

Increase Your Online Conversions

Customers want to know…. Why should I make this decision?  Why should I spend this money?  Why should I read your blog?  Why should I purchase this product from you?  Why should I use SEO?  Why should I have a blog?  Why? Why? Why?

Most copywriting do a pretty good job with the What, How, When, and Where but it’s the Why that seems to come up on the short end of the stick.  Customers need to be given enough data so they can make an intelligent decision which should always include “why.”

Sometimes that may seem hard to do because it may feel like you’re tooting your own horn…. or you’re a little cocky.  But, for your customer, optimum understanding is vital.   The more “why” questions you can answer, the better your conversions will be.

Now… go harness the power of “why.”


Because it works!

Happy marketing and promotion.

Til Later,

Kathryn Griffiths,

P.S.  Did you ever get the, “Because I said so… that’s why!” commentary when you were growing up?  Did you ever use that strategy as a parent?  I don’t know about you… but it never worked for me as a child or a parent…. at least… not for the long haul anyway.   Now, I understand why!

Harnessing the the power of “why” will work… not only in your online copying writing for high conversion… but for you life in general.

Technorati Tags: Copywriting, internet marketers, online copywriting

Categories : Copywriting


  1. That is a great example. I like to know the reasons for something, actually when you think about it is a way of giving the benefits.

  2. Suzie Cheel says:

    Brilliant, Kids can really make things so simple…. curious as to your comment : I need 10 comments to continue posting……

  3. Rob Horlock says:

    ‘Why’ is one of the most powerful words in the English language and your post is a great example of the reasons for that. There’s also a management tool based on ‘Why’, which is basically, ‘keep asking Why until you find the answer’.
    Thanks for the reminder.
    best wishes

  4. Grace Hodgin says:

    Very good points to keep in mind. Thank you for the informative article.

  5. Thank you, Kathy, for reminding us of the reasons why it’s so important to explain “why”. I immediately think of those of us who do Affiliate Marketing – a few people may purchase an item because someone they know, like and trust recommends it, but even then we ask ourselves, “Why should I do so?” “What’s in it for me?” Just like your grandson who could appreciate why because your daughter took the time to explain, we have to put ourselves in the other person’s shoes and answer their why. The response will be much better.

    Great post. Thank you for the reminders.

  6. Kathryn, thanks so much for this post. I’m a very nuts and bolts gal – and originally didn’t understand the need for the Dead Sea Scrolls sales page. 🙂 But, your post has explained it! It’s as long as it needs to be to explain the Why. Thanks!

  7. Such a great reminder – to include that all important “Why” when composing a post or ad copy. It’s easy to get caught up in all the “what it is” explanations and perhaps overlook some or all of the reasons!
    Thanks for another great post.
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