Internet Video Marketing | Getting Started With Video Equipment


Video Equipment for making videos for Internet video marketing doesn’t have to be expensive or complicated.  There are so many affordable options available to you so you can get started easily.  Let’s take a look at the basic video equipment and video editing software you will need to get started.

Video Cameras:

1.  Flip Video: The Flip Video is a pocket-size camera that can capture from one to four hour’s worth of video.  The video resolution is not on the level of a DV video recorder but for the price you can’t beat it.  They cost runs from about $129.00 to $299.00 depending upon the features and how cute you want your case to look.

These cameras are great to put in your pocket.  It’s a wonderful way to capture the moment on the fly.  A simple internal editing program and a USB interface makes it easy to upload your content straight to your computer and then directly to YouTube.

2.  DV video cameras:
DV stands for Digital Video.  A DV video recorder is probably the best bet if you’re going to do a lot of recording.  There are two kinds… one that holds a disk and one that holds a tape.  From all of my research, the DV camera that holds a tape is the best buy if you are going to be doing editing.  (It’s what I have because I do a lot of editing.)

A DV video camera has the best resolution for YouTube and other video directory sites. The cost of a camera runs from about $400.00 to $2,000.  I paid about $450.00 for my Cannon DV video camera  and it’s more than adequate.

Editing Your Videos

PC: To get started, you don’t need anything more than Windows Movie Maker and it comes with the newer PC computers.  It’s a pretty basic program.  If you need more advanced editing capability, you can always get it later.

I have a Mac so I use the built in IMovie.  It’s wonderful for simple editing and it also give me advanced options.

There is no need to “break the bank” for getting started marketing your product or yourself by using video.  Get simple video equipment within your budget and get busy making those videos.

Happy Video Marketing and Promotion

Til Later,

Kathryn Griffiths

P.S.   I have 26 videos in another niche.  Weekly, I get Google alerts that notify me that someone has put one of my videos on their site.  Video is one of the best internet marketing tools I have used.

P.P.S.  For only $7.00, you can pick up this fantastic e-book all about getting massive amounts of traffic to your site using video.  These are Video Marketing Tips that you can’t afford not to know.

Technorati Tags: DV video equipment, flip video, video, video equipment

Categories : Marketing


  1. Rob Britt says:

    Thanks for the information Kathy. I use a Kodak Zi8 camera – similar to the flipcams. it records in 1080 high definition, and uses an SD card to make the videos easy to transfer to your computer. An 8 gig card can do up to 2 hours of HD video. right now they are only 116 dollars on amazon. pretty good deal.
    Your last point is the best one in my opinion. “Get busy” Too many people read blog entries and think, hey that’s a good idea, or even I could do that, but then take no action. Last month I made almost 500 dollars just on google adsense ads on my videos. it never would have happened without taking action

  2. I have not done much with my own personal video…but I love finding the perfect video for my sites.

    It sounds like the flip camera would be a good way for me to get started. They do make a pretty good video.