Archive for Promotion

Twitter Rules… what Twitter rules? Yes, Twitter has rules but digging through all the information on their site can be time consuming… and frankly… a bit confusing because they don’t post all of their expectations.

And, yes.. Twitter aggressively monitors all Twitter accounts and will not hesitate in shutting an account down if their rules are violated.

It’s also wise to take note of Twitter etiquette if you are building a follower list.

The following video will explain the basic rules and etiquette in a way that you can understand.

In the next few minutes, you’re going to learn:

  • How can you get the best response from your followers?
  • What are the limits?
  • What is being too aggressive?
  • What behavior will put your account in dangerous territory?

Balance is the secret to staying in good graces with Twitter and your followers.

Happy Tweeting!

Til Later,

Kathryn Griffiths

P.S. I make an real effort to follow the basic Twitter rules by making sure my numbers are in balance with each other.

What about you? What do you think?

Categories : Promotion
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How important are graphics in your online business?  Are they distracting or are they an asset?

Well that all depends upon how they are used and to what degree.  There seems to be a trend toward less graphics and more simplification.  But… remember… a picture is worth a thousand words if used appropriately.

1.  Web Site Design: Graphics can be used to enhance your web or blog site.  However, be careful not to over do it to the point your visitors are distracted by the design.

The most important graphic on your site is a photo of yourself.  I’m surprised how many blogs are missing this important promotional element.  Don’t deny your readers the opportunity to bond and build a personal relationship with you by not seeing what you look like.

2.  Opt-in pages: This past year, we’ve seen a change in the appearance of opt-in pages. They’ve gone from sporting fancy graphic banner headers to a plain format that just includes text, a “red” arrow and perhaps a photo.  Testing shows that opt-in pages that are simple to convert better.   In other words… get to the point with no fan fare.

Simple or not… I’m a firm believer in placing your photo on your opt-in page.  When a reader can see your face and read your name, it begins the relationship process and starts an element of trust.  When you use a photo, readers will remember you better when your messages hits their e-mail box.

3.  Sales Pages: Sales pages have also become more simplified.  You don’t see heavy graphic banners at the top of the page as much as you did a couple of years ago.  Sales letters have become more text oriented.

However, you must consider your niche.  Do a little homework and testing in your particular niche to determine whether a simple graphic header appeals to your market over the plain text sales page.

The use of a book cover or CD cover facsimile at the bottom of your sales page may be just the final touch you need to entice them to “Click Here.”

4.  Reports and E-books: Here’s where a few graphics may be helpful to spice up your report or ebook.  Using a replica of a book cover, or CD case on the cover page will enhance your report or e-book.   Also… a photo of yourself is important.  The more frequent folks can see your face, the more they will identify with you.  Don’t miss out on this important promotion opportunity.

5.  Graphic Design Services: Inexpensive graphic designers can be found on the Warrior Forum. Sites like Elance, or RentA Coder offer graphic services.

I’m a graphic designer, and do my own design work.  It can be a bit time consuming and I’ve thought about handing it off to someone else.  However, I found a great product that I’m going to be frequently using for my e-book and CD cover facsimiles.   Using the templates that are available, I put together a book cover in 8 minutes.   I am truly amazed.

This first example is original art work I created.  My design was flat and I ran it through Ecover Creator 3D and it formed this magazine looking cover.  Amazing!  It would have taken me an hour or so to create the same magazine look.  I can take my same original art work and make a CD cover design  Slick!

This cover is using an Ecover Creator 3D template from one of the several themes available.  Many design options are accessible within each theme.  Wow… a great book cover in 8 minutes.

I’m so thrilled with Ecover Creator 3D, I had to pass this information along to you.  For the price of just one book graphic design from a designer… I can create hundreds of book covers from now on with out designing it myself, or hiring someone else to do it.

Book cover graphics are a part of an online business.  No sense in avoiding the opportunity to use them when it is as easy as this.

Successful Marketing and Promotion!

Til Later,

Kathryn Griffiths

Click on the book cover images above and see where they take you!

Ideas anyone?

Categories : Promotion
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Online Branding, using social media,  is now a necessary part of building a successful online and off line  business.   It’s a necessary step in getting folks to know you, trust you and buy from you.

“Branding is all about signaling a power-packed and consistent message to your target audience.”  Melanie Keissell

As Melanie suggests, building a strong personal brand includes: reputation, trust, attention and action.

Internet Branding Hits Home

Yesterday, I pick up my teenage grandson from a friend’s house and gave him a lift home.  I ask him what fun things he had done over week-end.

“Oh the usual, we played a few video games,  fooled around on Facebook, took the four-wheelers out and drove around.”

He’s a typical technology driven teen, which includes an ipod mic in his ear, fingers that fly across his cell phone keypad, and visiting with friends on Facebook.

And, whether he’s aware of it or not… he… like me… is building an “Online Brand” by using social media.

Having easy access to a cell phone and a computer is awesome but along with this compelling technology comes responsibility… no matter who you are or your age.

Feathers On The Wind

How he builds his “Personal Brand” now, will impact his life later.   How he draws attention to himself now, shapes his reputation and creates or reduces trust.  His “Online Branding” will either strengthen or limit his future opportunities and actions.

Once posted on the Internet, either by computer or phone… photos and words are like feathers scattered on the wind from a broken pillow.  You simply cannot get them back!

It’s important for teens to realize that a poor “Personal Internet Brand” can prevent them from attending a particular school, becoming elected to an office, being recruited into the armed services… or a sport.  It may decrease or the eliminate the chances of getting a desired job.

I read that over 50% of all employers are now looking at Facebook and other social media formats, reviewing prospective employees, before deciding on who to hire.  That statistic will only increase.  Old, as well as current posts and photos may be the deciding factor whether one is hired or not.

I recently read about a young lady…  who was fired on her first day… before she even reached the parking lot.  She “Tweeted” a negative comment about her new employer on her way to work.   Word travels fast and is permanent.

Law enforcement is also using social media to track suspected criminals, viewing their habits, and locations.   Forget privacy laws…. there is no such thing when it comes to social media.

How Will I Advise My Grand Son And My Other Grands About “Online Branding?”

1. Never, never, post inappropriate photos of yourself, loved ones, or friends online by way of phone, or computer.   (Trusting a “friend” not to pass along a phone photo is like asking snow not to melt.)

2. Never post photos of any kind that the subject of the photo is not aware of.  You may open yourself up to a law-suit if you do… even in the future.

3. Never make negative or humiliating comments about friends, family, coworkers and  employers.  (For some reason, unfavorable talk always comes back to bite you in the fanny.)

4. Don’t post videos of fights or unbecoming behavior on YouTube.  In fact… don’t participate in fights or unbecoming behavior… you never know who may be filming you.  (Good reason to say away from risky parties )

5. Be selective about the friends you accept or invite.  It’s alright not to accept every invitation you receive.  (Every Tom, Dick and Harry will not always have your best interest in mind.  Don’t be afraid to “unfollow” someone who does not have the same values you do.)

6. “Do unto others as you would have them do unto you.”  And if that doesn’t work…  Don’t post words or photos that you don’t want your dad and mom or your nana to see. lol

7. Bottom line! Remember… the minute you get on the web or on you phone… you are building a “Internet Brand” that will live long into your future.  (Your “professional future” will come quicker than you think.)

“What Advice Would I Give My Kids With Respect To Teaching About “Internet Branding.”

1. Be smart… not every technology out there needs to be provide for your kids.  Use good judgement.  It’s okay to say “No.”  (Don’t be intimidated by whining, rolling eyes, sighs, guilt trips or the like.  As a kid… I tried that kind of intimidation and so did you.  Sometimes it worked and sometimes it didn’t.)  This is the time to stand firm.

2. Talk with the kids and let them know what is appropriate and what you expect.

3. Put “Privacy Settings” in place… but don’t count on them.  You are the best “Privacy Setting.”

4. Monitor their phones and computer use. You’re a parent first and then a friend.  (Refer to number one.)

5. Above all… remind them that they are building an “Online Brand” that will extend way into the future.

6. You’ll have to repeat the above frequently…. because nearly every child thinks they are an exception to the rule… invincible… and will never get old and “out of touch.”   (Remember?)

7.  Bottom Line! I know you’re aware of all this… but… all of our voices are better than one.  Besides…”I’m your mom!”  lol

And… as a Internet marketer… a mom and nana…  all this advice applies to me too.  Never to old to take advice… especially my own.

Online Marketing and Promotion!

Til Later,

Kathryn Griffiths

P.S.  Did I miss anything?  If you have additional “Internet Branding” advice… leave comments.  We need to support each other in this area!

Make sure to comment below!

Categories : Promotion
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If PT Barnum were here today, I wonder what persuasive online strategy he would use to promote his circus, “The Greatest Show On Earth.”  Whatever he would come up with… you can bet it would be bold.

Barnum was one of the greatest promoters the world has ever seen.  His marketing and promotion strategies are still studied  by marketers today.

Barnum Was “Bold”

He used promotion methods that set him apart from his competitors.   Barnum use an old marketing strategy called… ” A Circus Barker.”  That’s the guy who stands and shouts out the benefits of purchasing a ticket to see the circus.  His job was to  “Call The People To Action.”  He had to  persuade folks to purchase a ticket and go through the door… then it was up to the performers to deliver.

Years ago, I traveled with a craft wholesale company to trade conventions.  We had our own “Circus Barker.”  It was the father of my boss, who was quite a large man full of energy and vinegar.  He stood right in the middle of the jam-packed isle, with a funny tall hat on, and called the crowd to action.  His job was to persuaded buyers to step inside our booth to see what we had to offer.  Once in the booth, it was up to the sales force to make the sale.

He was very successful.  Our booth was always over flowing with craft buyers.

What Was His Secret?

Before I tell you how he got them into the booth… I’ll tell you what he didn’t do.

He didn’t suggest.   “You might want to step into our booth to see the new products we just brought in from China.

He didn’t ask.  “Will you please step into our booth and take a look at the the new Halloween and Christmas stickers we are featuring this season.

Now… Exactly What Did He Do?

First, he first drew attention to himself by getting out there in the isle, wearing a funny hat and got the crowds attention.  No sitting in a chair in the booth hoping someone would walk in…  like so many of our competitors.

And more importantly… He “told” the buyers what to do.

“Place your Christmas ornament order now because we’re not going to take any more orders after this convention.”  (Which was the truth because we had to get our numbers in to our China factories.)

“Go into our booth right now and place your Christmas ornament order.  They’re the most unique ornaments you’ve ever seen and they are going to sell like hot cakes for you.”   (And he was right… the ornaments were unique, clever, and the price was right.)

What Can You Do?

In online marketing…we can’t wear a funny hat and stand out in the middle of the isle and be a “Circus Barker.”   However, you can “bark” your message on all the social media sites.  You can “bark” your message to your list.   You can “bark” your message to Google by using powerful keywords.  You can “bark” your message when you write articles.

When you have their attention…  you must bold in your “Call To Action” when directing folks to your opt-pages, sales pages and blogs.  “Tell“, (not ask or suggest), your prospective customer exactly what you want them to do.  And, be “Bold” about it.

Til Later,

Kathryn Griffiths

P.S.  Go immediately and purchase the most fantastic WordPress Plugin ever built.  It will make your WordPress life a piece of cake.  Do it now before the price goes up… and… let me tell you… it will.  This guy doesn’t mess around!

Please share your thoughts on this by posting a comment below.

Categories : Promotion
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Online Respect – Be There For Them

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Twenty years ago, I was sitting in a seminar… with the intent of “getting my head on straight.”  You know… one of those “fix you up” seminars that was so popular in the 80’s and 90’s.  (If you don’t remember them… be grateful… you’re a “young pup.”)

One of the most profound lessons I learned didn’t have anything to do with the agenda of the seminar.  But, it was one of those “ah ha” moments that has stayed with me, and I think about often.

“Can You “Be There” For Them?”

One of the rules of the seminar was:  No side talking.  When the instructor was working with an individual in front of the whole group, there was to be no side talking or whispering.

Opps… some one forgot and began whispering to her neighbor.  The facilitator stopped, turned to the offending party and said, “Can you be there for……..?”

It was an interesting way to say, “Can get over yourself and respect and support this person by paying attention and caring about what’s going on?”

Online respect can take on many faces…. but one face is… “Be There For Them.” Read More→

Can you please comment below? I'd appreciate it.

Categories : Promotion
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I’m sure there are many good reasons to write articles and submit them to a article directory,  but I’m going to focus on just three.

Get Backlinks:

When you write an article and place it in an article directory, such as Ezine Articles, you have an opportunity to promote yourself in the resource box at the end of your article.

If you place your blog url in the resource box… folks, who what to know more about you, can click on the link… which will take them to your blog.

Backlinks from Ezine Articles (who have outstanding ratings) gives you quality backlinks from a powerful authority site.  Google notices and it helps to increases your blog ratings.

List Building:

In the resource box, you also have the opportunity to promote your opt-in box and there by increasing your list.  Simply put the url to your Opt-in page in the resource area.  (I like to disguise my url by using anchor text.  It just looks better.)

It may look like a fine time to send your reader to a sales page… but resist doing it.  You are much better off capturing their name and e-mail address first.  You then have the opportunity to contact them over and over again to build a relationship.  It makes for a much better atmosphere for offering them products.

Online Promotion:

Ezine articles are free to anyone who wants to use them on their web sites, magazines, etc.  However, Ezine’s terms of use state:  Anyone using the article must leave the title, content, and resource area (including links,) and article source in tack.  I like that idea!

It’s an excellent opportunity for your name and article content to get out on the web.  A bit of free promotion is always welcome.

Don’t shy away from writing articles and submitting them to an article directory.  In fact, if you haven’t tried it… don’t waste anymore time… get over to Ezine articles and sign up  and submit your first article.

Til Later,

Kathryn Griffiths

P.S.  One blogging benefit is… you can re-purpose your blog content for your articles.  Now, you don’t have a reason for not writing articles for a article directory.

Categories : Promotion
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