Archive for Marketing

Video Equipment for making videos for Internet video marketing doesn’t have to be expensive or complicated.  There are so many affordable options available to you so you can get started easily.  Let’s take a look at the basic video equipment and video editing software you will need to get started.

Video Cameras:

1.  Flip Video: The Flip Video is a pocket-size camera that can capture from one to four hour’s worth of video.  The video resolution is not on the level of a DV video recorder but for the price you can’t beat it.  They cost runs from about $129.00 to $299.00 depending upon the features and how cute you want your case to look.

These cameras are great to put in your pocket.  It’s a wonderful way to capture the moment on the fly.  A simple internal editing program and a USB interface makes it easy to upload your content straight to your computer and then directly to YouTube.

2.  DV video cameras:
DV stands for Digital Video.  A DV video recorder is probably the best bet if you’re going to do a lot of recording.  There are two kinds… one that holds a disk and one that holds a tape.  From all of my research, the DV camera that holds a tape is the best buy if you are going to be doing editing.  (It’s what I have because I do a lot of editing.)

A DV video camera has the best resolution for YouTube and other video directory sites. The cost of a camera runs from about $400.00 to $2,000.  I paid about $450.00 for my Cannon DV video camera  and it’s more than adequate.

Editing Your Videos

PC: To get started, you don’t need anything more than Windows Movie Maker and it comes with the newer PC computers.  It’s a pretty basic program.  If you need more advanced editing capability, you can always get it later.

I have a Mac so I use the built in IMovie.  It’s wonderful for simple editing and it also give me advanced options.

There is no need to “break the bank” for getting started marketing your product or yourself by using video.  Get simple video equipment within your budget and get busy making those videos.

Happy Video Marketing and Promotion

Til Later,

Kathryn Griffiths

P.S.   I have 26 videos in another niche.  Weekly, I get Google alerts that notify me that someone has put one of my videos on their site.  Video is one of the best internet marketing tools I have used.

P.P.S.  For only $7.00, you can pick up this fantastic e-book all about getting massive amounts of traffic to your site using video.  These are Video Marketing Tips that you can’t afford not to know.

So, what do you think?

Categories : Marketing
Comments (2)

Once you make your online business plan… stay on target. There are numerous strategies for making money online.  Find one what resonates with you and stick with it.

It’s so easy to chase every shiny new idea or concept and end up with a slow business or no concrete business at all.

Getting Off Course

In 1979, a passenger jet with 257 people aboard, left New Zealand for the Antarctica.  Unbeknown to the pilots, someone had altered the flight coordinates 2 degrees. It eventually took the plane off 28 miles from their final destination.

The pilots had no idea that the 2 degree error placed them in the direct path of Mt. Erebus, an active volcano.   When approaching the white capped volcano, the white clouds blended in and the plane crashed killing all on board.

When the black box was recovered, the pilots had indicated that by the time the instruments sounded a warning… it was too late.

In the beginning… the error was only a matter of 2 degrees… but staying on the wrong path took them 28 miles off course in the end.

Three Ways To Stay On Course

Read More→

Can you please comment below? I'd appreciate it.

Categories : Marketing
Comments (3)

Is an Online Webinar or Teleseminar a friend or foe?

Webinars and Teleseminars are becoming a popular mode for marketers to teach and sell product.  You can sign up for a webinar or teleseminar for nearly every day and night of the week. Often time, you have the opportunity to attend several events in a day. It’s easy to become a “Webinar – Teleseminar Junkie.”

If one is not cautious, they can easily become an escape from being productive. They can rob you of precious time, especially if you don’t implement what you learn.  Webinars and teleseminar…  like e-books…  can be over done.

Webinars and teleseminars are very useful and helpful mediums.  They add another dimension to learning… which is auditory and visual.  You generally have the opportunity to ask questions.  If you use them wisely, they can one of the greatest sources of marketing and technology education.

Be Selective

Read More→

Do you want more blog posts like this? Comment below telling me you want it...

Categories : Marketing
Comments (6)

Are You A Copycat Marketer?

Posted by: | Comments (13)

Are you a copycat marketer… one who is not unique or different?

Hear Me Out… There Is A Point To This!

Years ago,  I sat on the bank of a river with my watercolors and brushes in hand…. frustrated!

My college instructor sent the class out to paint a beautiful scene using a medium that I had no experience with.  I had used other art mediums before but I didn’t know the first thing about how to use watercolor brushes properly… let alone understand the freedom and limits of the medium.

The excuse the teacher used  for not teaching us the basics was,  “I don’t want to interfere with your creativity.”

A few years later, I was taken under the wing of a great teacher.  I studied with this mentor for several years and I became skilled in using oil and acrylic paints.  I learned all the basic in these mediums from the foundation up.

After some time, I recognized that my work was looking exactly my teacher’s.  I had become a “copycat.”  I soon came to realize, in order for me to be successful, I needed to take the fundamentals I was carefully taught and develop a style of my own.

The departure was painful… but I succeeded in finding my own voice.  Eventually. my own approach lead me to design for one of the largest craft and gift companies in the U.S.

So… What’s The Point?

Read More→

Categories : Marketing
Comments (13)

All of us who are in Internet Marketing appreciate a bit of support now and again.  That’s what has been so wonderful about the recent “30 Day Blog Challenge” sponsored by Jeanette Cates.  It’s brought a group of like minded people together to share… and best of all… “stand by” each other.

The abundance of re-tweets, and blog comments have been a terrific statement of the willingness to give a “leg up” in helping others to build their businesses.

I recently ran across this wonderful video…and you must watch it.  It will make your heart happy.

Besides the appropriate title…. and the catchy uplifting tune… it’s a testimony to me of how like minded people can contribute to the whole in their own unique way and make beautiful music together.

I think the video speaks for itself. 

Yea! for all the #blog30 online bloggers who are supporting each other toward reaching individual goals. We’ve only got about a week to go… and we then we can stand together and celebrate.

Til Later,

Kathy Griffiths

P.S.  Hey… you can Stand By Me anytime you want.  We’ll move forward together.

Any ideas?

Categories : Marketing
Comments (8)

Every online marketer wants to be at the top of Google so their website can be easily found.  And… just how does Google find us?  The key is “Keywords” or “Keyword Phrases.”  Every time someone types in a word or a string of words into the Google Search Box, the search engine goes to work.  It looks for those exact words or phrases, scanning millions of web sites.

Wise online marketers spend time implementing keyword search strategy by looking up key words and phrases, using a Keyword Search Tool.  They learn exactly which words are popular and how many times a word or phrase is requested.

When they write a post on their website, or write an article, they make sure to use popular keywords in their text so the search engines will find them.   In other words, they make their content, keyword rich.

This is known as Keyword Search Marketing.  This keyword search strategy will work to bring people, who want your particular information, to your site.  It’s important to use the exact words in your content that you discover in your search.

You may be interested in knowing that Google doesn’t read the text in your site or article content.  It reads patterns.  For instance…. if someone types “niche marketing,” into the search box, the search engine immediately goes to work.  It scans the entire internet to find the sites that have that exact pattern in their content.

This is what it would look like:


There are a number of  search engines that search web sites.  The top three are Google, Yahoo, and MSN.  I generally use “Google KeyWord External” for my keyword and keyword praise search.

Keyword tools are accessible for you to conduct your keyword search strategy.  I prefer Google’s free keyword tool.  However, there are others available.  All you have to do is “Google” “free keyword tool” and you’ll find plenty of offerings.

“Market First… Then Promote”

Kathryn Griffiths

P.S.  Consider Keywords research as the “Blueprint” of your online marketing.

Categories : Marketing
Comments (10)