Archive for Copywriting

It’s not hard to avoid copywriting plagiarism if you follow a few simple rules when writing for your blog or other online text, such as  opt-in pages, sales pages.

Definition: copying, infringement, piracy, theft of someone else’s work and pass them off as one’s own.


The discussion of copyright infringement and design plagiarism was frequently discussed among designers when I was was involved with the craft and gift industries.

I diligently tried not to copy or plagiarize other designer’s work.  However… the question always came up… “How close can I come without crossing the line?”

After all… how many ways can you draw or design an apple?

Likewise, online copywriters don’t want to cross lines and be accused of copywriting plagiarism.  But… how many ways can you discuss SEO.  SEO particulars are specific?

None Of Us Live In A Vacuum.

Remember… new ideas come by way of evolution…line upon line, precept upon precept. This applies to all design, writing, or other creative endeavors.

An artist or writer may see or read another person work,  and it sparks a thought or a new idea.  It’s a little like the inspiration to build a better mouse trap.  Look how aviation has evolved since the Wright brothers.

So what is one to do?

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What about you? What do you think?

Categories : Copywriting
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If I could show you four simple ways to improve your copywriting skills so you could have over 200 comments on your site, would you stick around long enough to find out how?

One of the challenges we face, as online business folks is, most of our communication is through writing content. Whether its content for blogs, ebooks, reports or a hard back book… we want to hold our readers attention to the end.  We want them  to bond with our message and come back for more.

Imagine what it would be like to have folks hang on to every word you say… and look forward, with anticipation, for your next material.  Can you just see yourself jumping out of bed in the morning, running to your computer, to see if you have more than your usual 100 comments below your blog post?

There are two master copywriters that hold my attention to the very end of their blog posts and articles. They are my heros and I study their materials just to find out how they do it.

Before I tell you who they are…I want to tell you a short story.

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Categories : Copywriting
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