Archive for Copywriting

Guest Post:  Gary Bencivenga

Copywriter, Gary Bencivenga worked with legendary greats such as the late John Caples and David Ogilvy.  Semi-retired, after 38 years in the copy business, Gary continues to help others master the secrets of persuasion-in-print.

The Secret “Trigger Word” That Makes More of Your Prospects Say Yes Than Any Other Word in the English Language

Okay, today I’m going to share what I’m convinced is the single most powerful trigger word that makes your “reasons why” hit home with much greater persuasive force. It is the overlooked word that causes more prospects to say “yes” than any other word in the English language.

Why is it so powerful?

… Because it triggers an automatic and favorable response in the overwhelming majority of your best prospects – 94 percent and 93 percent in two typical scientific experiments I’ll cite in a moment.

… Because it secretly “anesthetizes” the skeptical part of your prospects’ brains, seducing them into deciding emotionally, often with little or no critical thinking. This results in much higher levels of response and sales.

… Because you can use this magic word any time you want to persuade almost anyone to do almost anything, whether in your advertising, presentations, relationships with your customers, employees, management, board members, spouse, children, lover, a jury – anyone you wish to persuade in the fastest, most reliable manner

… Because people love to be persuaded this way, as you’ll see.


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Categories : Copywriting
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If you’ve been in Internet Marketing for very long, I’m sure you’ve come across the term PLR rights.  When I first looked into PLR products, I wondered how they worked and if using them was ethical.

Perhaps you have few of the same questions.

How Do PLR Products Work?

Someone creates a product, and decides to offer it as a PLR product. You determine that the product works for your market, and you purchase the product, along with the private label rights.  You then make changes to the product to make it uniquely your own, and then you sell it…. or give it away.

It’s as simple as that.

Most PLR Allow You The Following Rights.

1.  Put your name on the product as the person who created it.

2.  Sell the product for any price you choose, or give it away.

3.  Make any changes to the product to give it your own flare.

4.  Package the product with other products.

However, make sure you read the PLR file or License that comes with the product.  Sometimes they vary a bit.

Here Are 2 Valuable PLR Tips.

1.  A good PLR product is one that is limited.  In other words, every Tom, Dick and Harry  will not be able to purchase the rights because only a certain number will be sold.

2.  Purchase your products from reputable sellers.  Not all Private Label sellers and products are equal.

Is Using PLR Ethical?

The answer is yes… most marketers use PLR products for free giveaways and bonuses to products they are selling.  To better answer that question… watch the following video where Nicole Dean of Easy PLR will give you some insight.

Happy Marketing and Promotion!

Til later,

Kathryn Griffiths

P.S.  For this particular blog post…I used bits and pieces of a  PLR product.. to show you it can be done.  Bet you didn’t know it.  I used PLR information and changed it to suit my style and liking.

Even though you don’t have too….I recommend that you change the product to make it your own.

Here are three PLR resources I highly recommend because of their great content and selection.

EasyPLR – Nicole Dean

PLR.Me – Ronnie Nijmeh

DIYplr Alice Seba and Mila Sidman

Agree or disagree?

Categories : Copywriting
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Whether your online copywriting is for a blog, opt-in page, or sales page, you’ll reap great rewards if your learn to harness the power of “Why.”


It’s human nature to want to know all the “ins and outs” before we make decisions.  We are  curious creatures who like to be in control and make our own choices based on information that solid and convincing.

As soon as a toddler is old enough to speak… he’s asking “why.”  Why do I have to go to bed now?   Why do I have to eat my veggies?   Why can’t I cross the street?  Why? Why? Why?

Last week, I was with my daughter and her children at our mountain retreat for the week-end.   I took my 14 year old grandson into a near by town to meet some friends he met while swimming at the city pool.

They had invited him to go to the county fair with them, for which my daughter gave her consent.  We arranged a time when I would pick him up in front of the fair grounds at closing.

Just before I was to leave to meet him, the phone rang and my grandson ask if he could stay over night with one of the boys.  My daughter said, “No, I don’t think that would be a good idea.”


And of course… further discussion ensued.

After my daughter explained that she did not know the boy, or his family, and gave another 50 “whys”, she hung up the phone and I left to go pick him up from the county fair.  (I was amazed at how calm she stayed and how convincing her reasons were.)

As I thought about their conversation, it occurred to me that the more detailed the “why” was explained, the better the conversion.

By the time I pick up my grandson… he was fine with the decision because he really understood “why.”

Increase Your Online Conversions

Customers want to know…. Why should I make this decision?  Why should I spend this money?  Why should I read your blog?  Why should I purchase this product from you?  Why should I use SEO?  Why should I have a blog?  Why? Why? Why?

Most copywriting do a pretty good job with the What, How, When, and Where but it’s the Why that seems to come up on the short end of the stick.  Customers need to be given enough data so they can make an intelligent decision which should always include “why.”

Sometimes that may seem hard to do because it may feel like you’re tooting your own horn…. or you’re a little cocky.  But, for your customer, optimum understanding is vital.   The more “why” questions you can answer, the better your conversions will be.

Now… go harness the power of “why.”


Because it works!

Happy marketing and promotion.

Til Later,

Kathryn Griffiths,

P.S.  Did you ever get the, “Because I said so… that’s why!” commentary when you were growing up?  Did you ever use that strategy as a parent?  I don’t know about you… but it never worked for me as a child or a parent…. at least… not for the long haul anyway.   Now, I understand why!

Harnessing the the power of “why” will work… not only in your online copying writing for high conversion… but for you life in general.

What questions does this raise for you?

Categories : Copywriting
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If you have an online business, you’ll be doing plenty of copywriting.  There is no doubt about it… we could all use a few grammar lessons reminders.  These grammar lessons are some of the basics we learned in seventh grade but may have forgotten.  Whether it’s copywriting for a blog, sales page or e-book, there are a few little mistakes you need to avoid that are frequently made.

Even though copywriting grammar for the web has become very casual and conversational, these five grammar errors can make your work appear less credible.  These little common mistakes are easy to make and easy to over look when you’re doing your own proof reading.

1.  Their or There?

Their: This is a possessive pronoun.  Possess means… to own or control.  “Their” gives ownership to a group.  “The family went home to their house.”  “Their home was lovely.”

There: It’s a place or position.  “Go over there.” Or, it’s a fact or position.  “There are some grammar mistakes that are hard to find when proof reading.”

When in doubt… just ask yourself… is there ownership involved.  If so… “their” is the way to go.

2.  It’s or Its

It’s: It’s just a short and casual way of combining two words.  It is.  Or, it has.   “It’s easy to make simple grammar errors.” Or… “It’s been nice to visit with you today.”

Its: Belonging to or associated with.  “The diamond has lost its luster.”   “The building site was chosen for its atmosphere.”

When in doubt… just ask yourself…am I trying to join two words?  If so,  “it’s” is the way to go.  If not… “its” should be used.

3.  You’re or Your

You’re: Again, it’s a short and casual way of combining two words.  You are.  “You’re making a mistake by not paying attention to grammar when writing copy.”

Your: Like the word “their,” it means ownership.  However, it’s individual ownership.  “Your car is sweet.” or  “What is your name.” If you’re addressing a group as a single entity, you can use “your.”  “Go to your homes in safety.”

4.  Affect or Effect

Affect: Affect is a verb.   Ask yourself, “Will it make a difference?”  If it will make a difference, use affect not effect.  “Improper use of grammar will affect your copywriting negatively.” I like to think of it as, “doing to something.”

Effect: Effect is a noun.  Effect is the consequence of an action.  “The effect of poor grammar is, not being considered a credible copywriter.” I like to think of it as, “been done to,” or “end result.”

5.  Weather or Whether

Weather: It’s the state of the atmosphere.  “The weather report says it’s going to rain tonight.”

Expressing doubt or choice. “It’s not clear whether or not he’s decided to leave.” Or,  “Have you decided whether you’re going to take these grammar errors seriously?”

These are the most common grammar errors online copywriters make.  Often, they are more of a “typo” mistake rather than not knowing correct grammar.   These grammar mistakes are the hardest to spot when proof reading… especially when it’s your own copy.  Our eyes just seem to skim over them.


Til Later,

Kathryn Griffiths

P.S.  Confession:  I recently wrote a guest post for another blog.  The hostess spotted the common error….“your”… when it should have been “you’re.”   We corrected it before it was posted.  When your fingers fly across the keyboard, these errors are easy to make.  We don’t always have the benefit of an extra set of eyes proof reading our copy before we post on a blog, for instance.

And… let’s be patient with each other.

Looking forward to your comments...

Categories : Copywriting
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Your “Headline Resource” swipe file just got better because I’m going to tell you about 3 easy resources you can plunder.

Writing headlines for your online business can be a “mind stopper.”   Sometimes when I look at a blank sales page… all my copywriting training seems to go right out the window.

That’s when I grab my handy “Headline Resource” swipe file.

We are surrounded with “Headlines” everyday… and we’re so use to them, they float right over our awareness.


There are 3 free “Headline Resources” that can’t be beat.  They are so readily available, that it’s easy to make your own “Headline Resource” swipe file today.

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So, what is your thought on this? Let me know!

Categories : Copywriting
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Swipe file… What is a Swipe File and how do I use it.

When I heard that a “Swipe File” is a must when copywriting… it certainly sounded a little shaky to me.  What about online plagiarism?  Well after investigating a bit… I found that “Swipe Files” are perfectly legal.  Clearly, the word, “Swipe” is used just to get our attention.  Or is it?

First of allyou need to understand that individual words and short common phrases are not under copyright protection.  So… with that in mind, yes,  you can swipe words and phrases from other online copywriters without over stepping your bounds.

What Is A Swipe File? A collection of words and phrases that have been proven to generate sales!

From the beginning of time… copywriters have been collecting words or phrases that generate interest and captivate readers and bewitch them into purchasing products.

Copywriters take years to accumulate these collections and protect these secrets as if they were gold.  They are gold because they produce gold,  if used correctly.   An absolute factSo how can you get one?

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Categories : Copywriting
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