Blog Marketing | What is your Blog Strategy?


What is your blog strategy?  Do you have one?  Blog Marketing can put money in your pocket.  There are many blogging strategies but I’m going to explore just two of them.

Blogging For Money

Blogging for money is just one strategy for making money on line.  The blog itself becomes the money source.  For various reasons, the blog goes “viral” and becomes popular.   Readers flock to the site.

Powerful content is written every day and some times twice a day.  Readers become faithful followers, who log into the site frequently.  Fans join in the enthusiasm of the blog by offering their point of view in the way of comments.

Popular blogs attract the attention of major companies who pay handsomely to advertise on the site.  Ree Drummond, of The Pioneer Woman, started with a small cooking site.  Today, her readership has reached 13 million page views a month.  Her blog has caught the attention of  The New York Times and Business week.  Who wouldn’t want to advertise on her site?

Blogging for money takes time and is not a way to get rich quick.  Patience, consistency and great content are the keys.  Being clever helps too.

Blogging For Credibility

More often, marketers don’t expect to earn money blogging.  A blog becomes a home base for an online marketer who uses other strategies to make income.  A blog gives  credibility to the author and becomes a means of online promotion.

Marketers blend rich content with personality.  In other words… they frequently share personal experiences and points of view… along with good content.  Sometimes their point of view becomes controversial… which often keeps readers coming to the site.

The marketer uses this type of blog to promote, build relationships and to enhance other marketing strategies.

Which kind of blog marketer are you?

Kathryn Griffiths

P.S.  Once you get readership to your blog,  you have to continue to promote… but that’s another story for another day.

Technorati Tags: blog, blog promotion, blog strategy, blogging

Categories : Blogging


  1. Well, I’ll tell you one thing for sure, Kathryn. I don’t want to be posting on my blog TWO times a day. That sounds like insanity to me! I wouldn’t get anything else done.

    I really enjoyed your comparison here and I’d have to say that I’m definitely blogging for credibility.

    Now you’ve got my curiosity piqued. I’m going to go and take a peek at The Pioneer Woman and see what the heck she’s blogging about to millions of readers every month!


  2. Joe Cheray says:

    I have to say I blog for credibility. I also blog for fun. Yaro Starak said it best when he said establish yourself as an authority in your niche. I have striven to do just that with blogging.

  3. Great question Kathryn. I was discussing this with friends last night. When I told them I was doing the 30 day blog challenge, they asked why I was doing it, and I guess this is where the strategy comes in.

    I started explaining to them that most people blog for 2 reasons, 1: to make money, and either sell advertising or affiliate products or such, and 2: to back up what you do to make money, to show your expertise and just like you said “get credibility”.

    But to answer your question – I’m mainly number 2 🙂

  4. Grace Hodgin says:

    I’ve committed myself to coming here everyday and read your archives so I can catch my site and blog up to standards.

    I have been doing something with my blog and I’d like to get some opinions.

    I visit people’s sites that comment or post on my blog and when they include an authentic email I send them a thank you for visiting and go to their blog and comment on an post I enjoyed reading.

    I comment back to those that leave a post on my blog. I think it is polite because when the return and check the comments they see I’ve taken the time to respond immediately. If they have a blog or site offering products I try to include a shout out on their products in that comment as well.

    My motivation for doing this is because I think it opens up friendly dialog and it encourages them to come back to comment again because they know I’m being supportive and establishes a connection between the reader and myself.