Archive for September, 2010

There has been much discussion on how to use blog tags or post tags  correctly.  At WordCamp Utah 2010, it was confirmed that “Post Tags or Blog Tags” are used for the soul purpose of searching for a topic, rather than an invitation for the search engines to find locate your site, index the information and rank your page.

Purpose Of Post Tags Or Blog Tags

1.  Tags link readers to related content

2.  Post tags group your content by subject in more detail than a category

3.  Tags are viewed by search engines but don’t give you page rank, nor add you to their databases.  Blog tags only define your content for searchability.

How Can Post Tags or Blog Tag Benefit Your Reader?

Use tags to help your readers find related information.  For instance, if my reader wants to find out all that I have to say about using “Keywords,”  all they have to do is type in “keywords” in the search box of my site.  Every post where I have discussed “Keywords” will come up for them to read.  That is if…. I have put the word “Keywords” or “Keyword” as a tag when I wrote posts discussing keywords.

In other words, Tags are ultimately for the “reader” not the “search engines.”   When you are deciding on tags, look at your post and determine which words would help your reader find the post or a related post,  if they searched for it.

What Post Tags Are Not

Post Tags Are Not Categories.  A category is a broad grouping of posts.  Post Tags are similar, but they are used to describe your post in more detail within the category.  A category is superior to a Post Tag in the hierarchy of organization and they are independent of each other. (Search engines look at Category tags.)

You don’t have to include Post Tags… but every post must be listed under a Category.

Keep Post Tags Simple

Often, I see a list of post tags a mile long that show up at the bottom of a post.  It’s not necessary.  Only use 4 or 5 tags, at the most, to help your readers locate information on the same topic or similar topic in a variety of posts you’ve written.

Notice the tags I use when I posted on video equipment.  If my reader searched for any of these words… this particular post and related posts will come up.   I used these terms for the convenience of my readers… not keyword searches.

There are Tags that are far more important than WordPress Post Tags and they are Title Tags.  I’ll be discussing Title Tags in my next post.  Stay tuned.

Happy Marketing and Promotion!

Til Later,

Kathryn Griffiths

P.S.  By the way… Save your many keywords for All In One SEO.  I’ll be discussing this subject in a future post.

Let's talk more about this... can you do me a quick 30-second favor and leave a comment below?

Technorati Tags: blogging, blogs, categories, Tags, WordsPress

Categories : WordPress
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Sep
06

WordPress – WordCamp Utah 2010

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WordPress – WordCamp Utah 2010

Last week I attended WordPress… WordCamp Utah 2010, which was held at the University of Utah.  Two years ago, WordCamp Utah 2008 was held not from my home, in Utah County.  After attending two years ago and learning so much, I was determined not to miss the 2010 session.  And, I was not disappointed.

When I arrived… I looked around to discover I was not the only “mature” face in the crowd. (If you get my meaning.)   However, I have to admit, there were far more bright young people in attendance than boomers.   And…that was okay with me… I loved being surrounded by so many bright young minds, all chatting away in “tech talk.”

I came to realize how much I have learned in the last couple of years.  I actually knew what they were talking about… at least 80% of the time.  That is a pretty big leap for me considering so much of the “tech talk” sailed over my head the last time I attended.

In fact… I actually contributed to the conversation during one of the lectures, offering helpful information to a participant who asked a question.

I left the seminar with the confidence that WordPress is by far the best blogging and web site format on the planet.  And, that WordPress is still in its infancy as far as Internet web sites are concrerned.  Those who are using WordPress for their businesses are miles ahead of those who are not… in the way of simplicity, ease and SEO capabilities.

I was so busy taking notes, I almost forgot to take photos… but I have a couple to share with you.

WordPress Stars

Look at these smart young bucks all lined up waiting to get into a class.

Here are three of my favorite people.  On the left is smart, bright Jake Spurlock, who is my webmaster.  He took me under his wing when I hardly knew what the dashboard was for… and patiently answered my questions and helped me with my first site.  He worked on BuddyPress for WordPress.  It’s a social networking plug in.

In the middle is Matt Mullenweg. He is the founding developer of WordPress (at the age of 19.)  And, at the old age of 26,  is still one of the brightest minds in the business.  He and his team are constantly developing new ways to improve the WordPress core structure.  I am impressed with his dedication to us and his high ethical standards.

He’s also the developer of Askismet and Ping-O-Matic.

On the right is Joseph Scott. He works out of his home in Salt Lake City and was the “bug” man for WordPress.  In otherwords… before an updated version came out..he’s the guy who located and fixed the bugs in the code so WordPress will would work efficiently  for you and me.  He’s now working on Akismet… so it will work even better to keep “Spam” off our sites and out of the comment area of our blogs.

Yep… that’s me with Matt Mullenweg who graciously posed with me so I could verify that I was there.  (He’s either very tall… or I’m particularly short…. I believe it’s the later.)

Anyway… I had a great day and I’ll be sharing what I’ve learned in the next few posts… so stay tuned.

Til Later,

Kathryn Griffiths

P.S.  If you ever have an opportunity to attend a WordCamp in your area… by all means do it.  It will be well worth your time.

P.P.S.  This photo was taken at WordCamp Utah 2008.  My sis, Sheila Atwood, and I are right in the middle of things.  See what I mean about being surrounded by young bright minds!

What are you going to do with this information right now?

Technorati Tags: blogging, wordcamp, WordPress, wordpress format

Categories : WordPress
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You should not neglect using good video SEO when you produce a video for your online marketing.  Strong SEO keywords in your video title and description will really make a difference in driving traffic to your videos.  Using good Internet marketing video SEO strategies will get lots of folks clamoring to view your videos.   If you want video traffic… follow these simple tips.

By the way…. Google rank your videos according to the keywords you use and the amount of traffic you get.

Video Title:

Use keywords in your title.  You are limited to the number of characters in the title so put the keywords as close to the front of your title as possible.   Notice my name is in the title.  It’s a keyword too.

Video Description:

The first thing you put in your description is the URL to your website or optin-page.  Follow it with the title of your video and other keywords.  You can make this description as long as you want… in fact the longer the better.   Pack it with relevant keywords so Google will see your video as an authority site.

Your tags are any words that a viewer may type into the search bar.

Now I have your attention… I’m, going to share this video with you… so you can make this delicious apple crisp for your family.

*** Believe it or not… YouTube video resolutions is some of the worst.  There are other video directories that do a much better job in re-producing your videos with good clarity.

Enjoy!



Happy Video Marketing and Promotion

Till later,

Kathryn Griffiths

P.S.  Some of my earlier videos did not follow these steps.  Isn’t it wonderful that Online Marketing is a learning process and we can always improve.

P.P.S.  Speaking of learning… I’ve pick up so many quick video marketing tips with this $7.00 e-book…”1000 Visitors In 24 Hours.”   I’m going to using some of the simple tips I’ve learned in this valuable book to increase my Video Traffic. If you snooze…you lose… so pick it up now!

Do you agree or disagree?

Technorati Tags: video, video seo, video traffic

Categories : Marketing
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