Archive for September, 2010

You can use search engines to your advantage if you understand how their “Spiders” or “Web Crawlers” work.   Learning how to use the search engines to get greater visitor visibility to your blog or web site is called Search Engine Optimization.    SEO is the skill or process of improving the visibility of your web site by natural or unpaid methods.

Algorithm:

The search engines use precise mathematical formulas or programs to process data.   These formulas are called algorithms.

Web Crawlers – Or Spiders:

A “spider” is an automatic program (algorithm) that is run by a search engine system that crawls your site for information.  A very simple explanation of how it works is:  A “spider” visits your site and crawls your pages, reads your Title Tag, the content of your post, looks for keywords, and follows the links your pages contain.

It then returns all that information to a central depository, where the information is stored and indexed.

Indexing:

An index is almost like a huge book that contains a table of contents.  When some one searches for a particular word or term or phrase… (which are called “keywords”), the search term is looked up in the index and the information is delivered to the searcher.

Millions of pages are indexed every day and you want to make sure your blog pages are indexed with a high ranking so readers can find you easily  That is the reason you need to be SEO smart.

Web Crawler Are Smart:

Spiders or Web crawlers (algorithms) are really smart.  They not only can crawl your page and see your title tag, content, and links… they scan for relevant keywords, their frequency and location in the content of  your pages.  They can also detect artificial “keyword stuffing”… or spamming.

Revisit Schedule:

A spider can also detect how frequently you post on your blog.  After they visit your site numerous times, an algorithm sets up a “revisit” schedule.  This is the reason, it is wise to be consistent in the frequency of your posting.

If you post 3 times a week… it’s best to post on the same days and about the same time.   The spiders will be by to check on your site based on your “revisit” schedule.

When your posting is erratic and not uniform, many of your pages will not be indexed because your “revisit schedule” or the web crawlers have been disrupted.

There is no SEO benefit to blogging everyday for 30 days when you have been posting three times a week.   The search engine will not index many of your blog pages during the 30 days because your “revisit schedule” will not change unless the blogging pattern remains the same for some time.

If you’re into “30 Day” blog challenges… evaluate your goal.  Are you blogging for SEO, networking or social reasons?  If you’re trying to build your SEO… you need to continue blogging everyday… even after the challenge if over for optimum SEO results.

Forming a blogging frequently pattern and being consistent with that schedule will bring you the best SEO benefits.

Happy Marketing and Promotion!

Til Later,

Kathy Griffiths

P.S.  The reason I love WordPress is that so many SEO advantages are already built into the system.  If you utilize the plug in… All in One Seo… you are far above and beyond most bloggers who don’t take advantage of this fantastic plug in.

Technorati Tags: search engines, SEO, spiders, web crawlers

Categories : SEO
Comments (14)

Here are a few additional WordPress features that will enhance your blog posts.  If you missed my first post on  WordPress Features, you’ll want to take a look.  (It includes the Kitchen Sink.)

The “Custom Character” feature is great if you’re into specialty niches.  I’m a designer and I use the copyright strike frequently.  It’s great to have it so readily available.  ©

→ → → Take a look at this feature and see if there are symbols you can use to make your blogging easier and more exciting to your readers.  You’ll love it!  ♥ ♥

The “Quote” feature is wonderful too.  I like the fact that it not only changes the look of the font and indents the quote… but it put it into a gray box so it really stands out.

“If the freedom of speech is taken away then dumb and silent we may be led, like sheep to the slaughter.
George Washington.”

And finally… don’t forget the “Insert Link” WordPress option.  Use it to provide additional important content for your readers by referring them to additional material with in your own blog site.  It’s called “Internal links” and it’s  a wise course of action for SEO purposes.

Also, use it to send your readers to other blogs for additional information that may reinforce content or material that may be of interest and benefit to your  reader.

Tip:  You have to highlight the words in your copy that you want your reader to click on before the “Link” icon will light up and be active.

If for any reason you want to remove the link… select the highlighted link in your copy and click on the broken link feature… and the link will disappear.

There… you have a few more of my favorite WordPress features that you can use to enhance your blog copy and make you content a lot more interesting.

Happy Marketing and Promotion

Til Later,

Kathryn Griffiths

P.S.  When you are using the “Insert Link” option.  Don’t forget to highlight and link your keywords.  When you highlight a keyword, it’s called an “Anchor Text” hyperlink.  There is no SEO advantage to the words “Click Here”… and you want to take advantage of every SEO opportunity that’s available.

If you think of anything I left out of this post, please feel free to put that on the comment.

Technorati Tags: anchor text, Internal links, Word Press Features, WordPress Options

Categories : WordPress
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There many creative WordPress options that are available to you when writing a new post.  Many of these features and options are not used or under used when an author writes a post.   I’d like to call attention to 4 my favorite WordPress features that you may not know about and will want to consider when creating your posts.

The “Add More” WordPress Feature

The WordPress options are found just under the title box in the row of little boxes with icons in them.

This “Add More” feature is the 12th box along the row.  If you want to split your page into two parts… this is the place to do it.  Simply place your cursor where you want the split to occur and then click on the “Add More” box and your post will be divided between two pages.

Now why would you want to do that?  SEO of course.  Google thinks your readers are staying on your site to check extra pages.  The more pages your readers click on… the better your rankings are for the post.

Note: This feature shows up on your home page… not your comment page.

The “Kitchen Sink” WordPress Feature

Can you believe that a Kitchen Sink has been included as a WordPress feature on your “Add New Post” page.   Yep… it has.  Like the “Add More” feature, it’s located under the title box and it looks like this.

Read More→

What are you going to do with this information right now?

Technorati Tags: blogging, color, kitchen sink, wordpress feature, wordpress option

Categories : WordPress
Comments (5)

Meta Tags:  How important are they in the over all SEO strategy for your blog?  Well, according to Google… not at all.

Let Me Explain

When I first came online a number of years ago… Meta Tags were considered the premiere way to get attention from the search engines.  My mentor spent a lot of time teaching me the “ins and outs” of using meta tags so I could be found by Google and ranked high.

I was taught how to spy on sites similar to my own.  I looked to see what meta tags folks were using so I could use the same or similar keywords in my meta tag.

Since that time… Google has abandoned looking at meta tags to rank blogs, because folks abused the tags.  Webmasters filled the meta tag area with 10 to 30 keywords…just to impress the search engines… whether they were relevant or not.  Apparently the search engines weren’t impressed.  At least Google wasn’t

Read More→

If you think of anything I left out of this post, please feel free to put that on the comment.

Technorati Tags: google, meta tags, SEO, title tags

Categories : SEO
Comments (2)

The secrets of writing a powerful Title Tag are explained below.  Creating Title Tags is not rocket science!  However,  there is a action plan that will help you rank higher in the search engines if you follow a few tips.  (If you are wondering what a Title Tag is, check out my previous post “The Power Of Title Tags.“)

Before We Get Started

Make sure you have the WordPress All In One Pack plugin activated on your site.  We will be using it for our Title Tags.  When the plugin is loaded and activated, you will find your All In One post Title Tag information box at the bottom of of the page when you are writing a new post.

It looks like this:


Your Title Tag will go in the Title box.

Google limits the Title Tag to 60 characters… so you must be brief and to the point.  Your title tag should be short and compact.  No fluff!  It should read like a headline… not like a title of an article.  Save your creative, hypnotic titles for your on-page titles.

Four Step Formula For Writing Title Tags

Step 1. Add your main keyword at the beginning of the Title Tag.  (That means you have already conducted a keyword search and have found several good keywords and keyword phrases for your post.)

The Keyword I found for this post were:  Title Tags 49,000… Title Tag 33,100… SEO Title Tag 1,600 and WordPress Title Tags 1,000.)

Because the title is the most important SEO element, you can afford to use a very competitive keyword.  Having a strong keyword first means better rankings.

Step 2. Use actions words in the next part of your title…. Discover, Learn, Find, See, Try, Imagine, Remember, Just Think.  These words will engage your reader.

Step 3.  Use a secondary keyword or a keyword variation or longtail keyword.  Using a secondary keyword gives your post an opportunity to rank for both keywords when they are in your title.

Step 4. If you have room, close your title with your brand, blog site url, or your name.  You may not always have room to do this and still stay under the 60 characters Google allows.  However, if you have room… it’s a great idea.  (I’ll show you another way to sneak in your name in just a minute.)

1.  Main KeyWord.  2. Action word,  3.  Secondary keyword  4.  Your name, Blog site or company name.

Use the pipe to separate the elements of your Title Tag.

My Title Tag: Title Tags | How To Write A Title Tag For SEO (44 spaces and characters)

You will notice, I did not use my third keyword from my reserach (SEO Title Tag) in the title.  It would have been too much and it would appear to Google as “Keyword Stuffing.”  I settled on SEO only.  And I didn’t have room for my name.

Bonus

Now as long as we’re discussing the All In One Pack  plug in, we mind as well talk about the Description box and the Keyword box.

The text in the description box is the data that will appear in Google when folks look for information.  You have 160 spaces and characters to persuade your reader to click on the link for more specifics.

Here are a few hints.

1. Repeat as much of your title tag title in your description as you can.  Use the main keyword and secondary keywords as much as you can and still have your description read smoothly and logically.

When a reader looks for information on Google,  you want your data to light up like a Christmas tree with relevant key words. Plus it is good SEO.

2. The keyword box can be filled with your main keywords and all the relevant key words you want.  Make sure and add your name and site name to this area.  They are keywords too.

In Closing.

Try changing the 4 Step formula around and see which order work the best for you.  When you come up with a good combination that works for you… stick with it.  I have found the the order I have shared with you, works best for me.

Happy Marketing and Promotion!

Til Later,

Kathryn Griffiths

P.S.  I bet your wondering why the Title Tag on the top of my browser includes extra information!  Simple!  When I first set up my WordPress  blog,  I went to “Settings” > “General” and put those words into the title area.  This “Blog Title” becomes the Title Tag” for my home page.   However, when I write posts… my “Post Title Tag” will show up first… then my “Homepage  Title Tag” will show up second.  Fantastic huh.  Oh… I love WordPress.

P.P.S.  Did you notice that I got my name to show up with the “Post Title Tag” by including it in the “Homepage Title.”  Tricky huh!

Please let me know what you thought of this post... I'm dying to find out...

Technorati Tags: All In One Packl, Tags, title tags, WordPress

Categories : SEO
Comments (6)

Title Tags?  Just what are they and how can you use a Title Tag to propel your SEO rankings to new heights?

A Title Tag is the the title of your page that shows up on the top tool bar of your browser.  Take a look…. yes, at the very top of your browser you will see the Title Tag for this blog post.  You can also see the Title Tag if you view the “page source” of this blog post.

Purpose Of A Title Tag

1.  It defines a title for your page in the browser toolbar for the search engines.
2.  It display a title for the page in the search engine results.

Why Is A Title Tag Important?

1.  A Title Tag… which can be viewed in the browser tool bar… is the title search engines  look at when their spiders scan your page.  It tells the search engines what your post is about.  Then, the spiders crawl the content of your page to see if the information you’ve provided is relevant to your Title Tag.

2.  A strong Title Tag is one of the most important factors in achieving high search engine rankings.  A good Title Tag is equal in importance to backlinks coming from other sites.

3.  The Title Tag is the title that shows up when a reader googles a keyword and your site shows up in the search results.

4.  Cute catchy titles in your browser tool bar may attract the eye of your readers, but they won’t give you the SEO page rankings your blog posts deserve.

It has been reported that a good Title Tag is the most overlooked SEO strategy made by bloggers and webmasters.

Title Tags And WordPress

I love WordPress because it allows me utilize the power of a strong Title Tag and still lets me use a more catchy title to capture the attention of my readers.  Readers are not bots and they are attracted to catchy, hypnotic titles or phrases.

How Do You Have The Best Of Both Worlds?

The All In One SEO Pack plugin for WordPress lets you have the best of both worlds.  The title you place in the title space of your All In One Pack is the title that will show up on the browser tool bar of your post as the Title Tag.

How easy is that!

The All in One title can be different from the title you place at the top of your post.   The title tag is more important than title of your post or permalink.   So…. the title of your blog can be a catchy hypnotic title because the Title Tag at the top of your page has the top title position in the hierarchy.

Building A Title Tag In The All In One Seo Pack

1.  The Title Tag character limit for google is 60.  It crucial to harness the most powerful keyword title possible.  There should be no fat in your title tag… only meat.

2.  A strong keyword or keyword phrase should be as close to the beginning of your title as possible.  If it’s reasonable, make it the first word or phrase.  It should be followed by relevant keywords or terms.  Example: Title Tags | How To Use A Title Tag To Boost SEO

3.  Use the Title Tag keywords in the first paragraph of your post to reinforce the message to google.

If you don’t have the All In One Pack plug in on your site, download it immediately and use it.  Now, there’s no excuse not to make your blog posts SEO friendly and still keep your readers intrigued by your post titles.

Til later,

Kathryn Griffiths

P.S.  I learned this bit of information at WordPress WordCamp Utah 2010.  If you ever have a chance to attend a WordCamp… don’t miss the opportunity.  In fact, run to sign up!

P.P.S.  My next post will go in to detail about how to build a powerful Title Tag to enhance your SEO ranking.

Technorati Tags: keywords, SEO, title tags, wordcamp, WordPress

Categories : SEO
Comments (3)