The Power Of Three In Online Marketing and PromotionBy
There is a strange phenomenon called the “Power Of Three.” It has been recognized by writers, artists, marketers, and mystics that the number three holds particular psychological powers that will engage our attention.
The power of three was not lost to those who wrote early fairy tales and nursery rhymes. Remember the 3 bears, 3 blind mice and the 3 little pigs. The 3 Stooges, and the 3 Musketeers, and Huey, Louie and Dewey showed up in our movie theaters. Was it all an accident? Perhaps…. but most likely not.
I learned about the power of 3 when I was studying art. A page, divided into three sections is the most pleasing format for painting. Primary colors and secondary color, which are in groups of three, are the most pleasing to the eye.
I learned about the power of three when teaching women how to paint. Each week, I faced 30 to 40 women, who were all eager to learn a particular painting skill. It was a specialized area of decorative painting called, folk or stroke painting.
This method of decorative painting takes a great amount of brush handling skill. My beginning students struggled with brush control and technique until I discovered the power of three as a way to teach. I found that it took three repeated demonstrations of the exact same technique, before they could begin to master the technique.
After I demonstrated the technique 3 times consecutively, they picked up their brush and tried the technique. After a time, I invited them back to the demonstration table and showed them the technique again. I followed this pattern three times in a row.
Low and behold… they caught on very quickly. By using the power of three it saved weeks of time in teaching them one simple process.
The Power Of Three In Online Marketing
The magic of three can be used in your online marketing and promotion.
Blogs: You can use this strategy by repeating the same concept in a series of three posts. Perhaps each post taking a different angle of the same idea. It helps to drive your message home. Sheila Atwood, of Newbie Lifeline, is a master of grouping concepts together over several posts.
E-mail Promotion: Send three emails in a row promoting the same product. Of course you word each e-mail differently. Simply select three bullet points that you can expand on to sell your reader on the product. Each e-mail will feature one of the bullet points.
E-mail Messages: In your e-mails, only include one link. If you give your reader too many links, they have a tendency not to click any of them. Instead, use the power of 3 and put the same link in the e-mail 3 times. (Observe your e-mails and see how many marketers observe these rules. it works.)
Try using the the power of three in your online marketing, promotion and coaching… and watch miracles happen.
P.S. Now that you’re aware of the power of three… watch to see where else this magic number shows up in your life.