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Oct
07

Online Basics To Increase Internet Traffic

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Featured Author:  Yvonne Jones

The guest author of today’s post is Yvonne Jones of “My Success Circle Online.”  She is a Solo Entrepreneur who teaches Relationship Building and Marketing skills to entrepreneurs and small business owners

4 Effective Ways to Attract Traffic to Your Online Business

All businesses, online or offline, have a common need.  Traffic.

If you have a beautiful brick and mortar store or office that is well-stocked, or offer services but few people, if any, ever walked through your door or inquire about your service, it would be catastrophic to your bottom line and you’d soon be out of business.

The same principle applies if your business in online.  To be successful you must be able to attract traffic or visitors to your online business.  Listed below are four ways you can do this effectively.

1.  Set Up a Blog:

a.    Your blog can be the central point of your online business around which the other aspects of your business revolve.

b.    Your blog allows people to get to know you.  They can leave comments and through your answers you can build a relationship with them.

c.    As a blogger you will visit other blogs in your market and leave great comments.  Many of these bloggers will reciprocate by visiting your blog and leaving comments as well.  Other readers will be attracted to your blog because they found your comment on other blogs helpful and want to learn more about you.

2.   Visit Forums:

Identify forums in your market and without spending too much time, visit some of these and read the threads.  For most forums you must be a member in order to leave a comment.  When you decide to join the forum, set up your profile with your ‘signature’.  Make sure to include the URL for your website in your ‘signature.’  When you post a question or reply your website address will be shown.  Your thoughtful comments and answers will attract people to click on the link and get to your website.

3.   Social Networking Sites:

Twitter and Facebook, as well as other social networking sites allow you to connect with people with similar interests quickly. Through keywords and interests listed in Profiles, you can identify people who are marketing strategically online in your niche.  It’s important to learn the correct techniques for effective use of these sites so that your friends and followers can be attracted to your website.

4.   Article Directory Submissions:

Write articles that are rich with keywords and submit these to the various article directories.  My favorite directory is ezinearticles.com. Because your article is optimized with keywords, people will likely find your articles.  In addition, there is a Resource Box at the end of each article which allows you to tell mostly about what you do and have to offer in connection with your topic.  This information in this box should attract your readers to your website – whether it’s your blog or a landing page with a special offer.

It’s important to have a plan so that when you attract visitors to your online business you know what your next step will be to continue to build the relationship.

Yvonne is an Internet Marketer who works with new Entrepreneurs and Direct Sales professionals who want to create an online presence and build their own brand.   She is also a Skin Care and Image Consultant who works with women to help them feel better about themselves by developing a skin care program to meet their specific needs.

Yvonne can be found at two locations:  http://mysuccesscircleonline.com and  http://yvonneajones.com

Technorati Tags: article markeing, blog, blogging, forum

Categories : Marketing

Comments

  1. Hi Kathy,

    Thank you for inviting me to be your guest blogger. I enjoyed writing this post because I feel that we are an online community, regardless of our niche, and it really is wonderful to be able to connect and interact with each other virtually.

    Our online business depends on traffic so I would love to learn what other methods your readers have used to attract traffic that they found especially helpful.

    Warm regards,
    Yvonne

  2. Slava says:

    Yvonne,

    instead of #4 (article marketing) I’d advise to comment on blogs of similar topics. Article marketing is hardly worth it. Personally I’ve sent dozens of articles to biggest article directories and the biggest return was 4 visitors, most of them gave 0 visitors.

  3. Justin Dupre says:

    These 4 effective way to generate traffic are right on! My most success comes from setting up a blog and work with social networking site.

  4. Deb Augur says:

    Hi Yvonne and Kathy,

    Love this guest posting idea! Fresh content, different perspectives, varied writing styles. Excellent!

    You did a great job on this post, Yvonne. I agree with everything you said. As for Slava’s comment, I’m sure a lot of people would agree. Building traffic via article distribution is just one of the reasons to use this strategy. In my opinion the top reason is to build backlinks for off page SEO purposes and improve your site’s ranking in the natural search results.

    Your post is also great because it recommends visiting forums, which almost seems like a lost strategy these days, but it’s an important one.

    Best wishes to you both!

  5. Slava, I agree with you that commenting on other blogs with similar topics or in one’s niche is a very effective way to attract traffic, but I would maintain that if done correctly Article Marketing can be very effective. From my personal experience: 1) I’ve gained visibility as people have republished my articles on different platforms. 2) most of my affiliate sales have come from my articles resource box – especially diabetic products and 3) article directories, especially ezinearicles.com ranks highly with Google and your articles will also rank highly.

    From your comment I can understand why you feel that way, but I would not give up on Article Marketing just yet.

  6. Thank you, Justin and Deb, for adding value to the post by including what works for you and your recommendations.

    Justin, you mentioned that social networking sites generate traffic to your blog. Some months ago one of my Mentors recommended that I set up a Networked Blog on Facebook to have my blog syndicated. I did that and that also helps to get traffic from Facebook to my blog.

    Deb, Thanks for your observations and I really appreciated “In my opinion the top reason is to build backlinks for off page SEO purposes and improve your site’s ranking in the natural search results.” Kathy is very good at this and I have much to learn from her about SEO optimization. In the meantime, I’ve found that doing keyword research and writing posts with keywords and long-tail keyword phrases allow readers to find my blog on different topics.

    Thanks for sharing your thoughts.

  7. Thanks so much for inviting Yvonne to take the seat of honor on your blog, Kathy! She’s offered up some excellent advice on getting more traffic. I’m really big on social media marketing and blogging (as you already know), and right about now I’m feeling really guilty because I don’t visit forums at all. But I think it all boils down to two things … what you time allows for and what you feel most comfortable with.

    The really good news?

    There’s traffic-generating tools, platforms, and strategies to meet everyone’s needs and desires!

    Really cool post, Yvonne. 🙂

    Melanie
    #blogboost

  8. Thanks, Melanie and it truly is an honor. 🙂 I love the opportunity we have to visit each others ‘homes’ on the internet and share our viewpoint on a given topic.

    You said it well that there are so many options available and I would be hard-pressed, as I imagine many others would be, to use all of them. Sometimes it may involve some testing to determine which is the most effective for each one of us and focus on those that will take us to our desired goal.

  9. You are so right! it does take testing and finding the best fit for you.

    Seeing the results from some methods takes a
    little longer…like Article Marketing. But article marketing is a long term strategy.

  10. OK, ladies, I have a bit of a problem: I am in the “encouragement niche” but I find almost all others are specific religious orientations, while I’m non-sectarian and don’t align with any Christian persuasion, so I am clueless as to whom I should attempt to swap writing posts with.

    On an unrelated note, but still in the traffic realm, I do not understand the Alexa rank and its significance. Presently I have a rank of 296,000 (I’ve been at this blogging since last July) but I don’t know what that really means, and my blog doesn’t appear to get the comments that others do, so I don’t quite understand what that’s about. Does Alexa rank mean anything–really? I can’t seem to find anything on the web that addresses this in layman’s terms (meaning I am not a teckkie). I am using Google Analytics too but that too appears puzzling. Should I get a personal trainer of sorts to help me understand this stuff?