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Sep
16

Learn The Secret Of Writing Commanding Title Tags For SEO

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The secrets of writing a powerful Title Tag are explained below.  Creating Title Tags is not rocket science!  However,  there is a action plan that will help you rank higher in the search engines if you follow a few tips.  (If you are wondering what a Title Tag is, check out my previous post “The Power Of Title Tags.“)

Before We Get Started

Make sure you have the WordPress All In One Pack plugin activated on your site.  We will be using it for our Title Tags.  When the plugin is loaded and activated, you will find your All In One post Title Tag information box at the bottom of of the page when you are writing a new post.

It looks like this:


Your Title Tag will go in the Title box.

Google limits the Title Tag to 60 characters… so you must be brief and to the point.  Your title tag should be short and compact.  No fluff!  It should read like a headline… not like a title of an article.  Save your creative, hypnotic titles for your on-page titles.

Four Step Formula For Writing Title Tags

Step 1. Add your main keyword at the beginning of the Title Tag.  (That means you have already conducted a keyword search and have found several good keywords and keyword phrases for your post.)

The Keyword I found for this post were:  Title Tags 49,000… Title Tag 33,100… SEO Title Tag 1,600 and WordPress Title Tags 1,000.)

Because the title is the most important SEO element, you can afford to use a very competitive keyword.  Having a strong keyword first means better rankings.

Step 2. Use actions words in the next part of your title…. Discover, Learn, Find, See, Try, Imagine, Remember, Just Think.  These words will engage your reader.

Step 3.  Use a secondary keyword or a keyword variation or longtail keyword.  Using a secondary keyword gives your post an opportunity to rank for both keywords when they are in your title.

Step 4. If you have room, close your title with your brand, blog site url, or your name.  You may not always have room to do this and still stay under the 60 characters Google allows.  However, if you have room… it’s a great idea.  (I’ll show you another way to sneak in your name in just a minute.)

1.  Main KeyWord.  2. Action word,  3.  Secondary keyword  4.  Your name, Blog site or company name.

Use the pipe to separate the elements of your Title Tag.

My Title Tag: Title Tags | How To Write A Title Tag For SEO (44 spaces and characters)

You will notice, I did not use my third keyword from my reserach (SEO Title Tag) in the title.  It would have been too much and it would appear to Google as “Keyword Stuffing.”  I settled on SEO only.  And I didn’t have room for my name.

Bonus

Now as long as we’re discussing the All In One Pack  plug in, we mind as well talk about the Description box and the Keyword box.

The text in the description box is the data that will appear in Google when folks look for information.  You have 160 spaces and characters to persuade your reader to click on the link for more specifics.

Here are a few hints.

1. Repeat as much of your title tag title in your description as you can.  Use the main keyword and secondary keywords as much as you can and still have your description read smoothly and logically.

When a reader looks for information on Google,  you want your data to light up like a Christmas tree with relevant key words. Plus it is good SEO.

2. The keyword box can be filled with your main keywords and all the relevant key words you want.  Make sure and add your name and site name to this area.  They are keywords too.

In Closing.

Try changing the 4 Step formula around and see which order work the best for you.  When you come up with a good combination that works for you… stick with it.  I have found the the order I have shared with you, works best for me.

Happy Marketing and Promotion!

Til Later,

Kathryn Griffiths

P.S.  I bet your wondering why the Title Tag on the top of my browser includes extra information!  Simple!  When I first set up my WordPress  blog,  I went to “Settings” > “General” and put those words into the title area.  This “Blog Title” becomes the Title Tag” for my home page.   However, when I write posts… my “Post Title Tag” will show up first… then my “Homepage  Title Tag” will show up second.  Fantastic huh.  Oh… I love WordPress.

P.P.S.  Did you notice that I got my name to show up with the “Post Title Tag” by including it in the “Homepage Title.”  Tricky huh!

Technorati Tags: All In One Packl, Tags, title tags, WordPress

Categories : SEO

Comments

  1. This is a great explanation of title tags. Although some of this is built into my WordPress theme I will be using All In One to run my title tags and see how that goes.

    Thanks!

  2. This post emphasizes the importance of learning from more than one person on any given topic as one explanation may resonate more clearly. I’ve been using the All in One SEO and I was shown on a video how to do it, but your clear explanation has improved my understanding of the importance and value of taking just a few minutes at the end of each post to do this correctly.

    Thank you, Kathy. Another post I can refer my beginners to.

  3. Lisbeth Tanz says:

    I’ve been looking for a succinct and easy-to-understand explanation of how to use the All-in-One-SEO plug-in in WordPress. (The plug-in site sure doesn’t do much to explain it.) Thank you for making this so crystal clear! I will be passing your post on to others who have the same questions I did!

    And you browser title magic – brilliant!

  4. A. Tatum says:

    Thank you for the info. I’m saving all this as I try to move to WP before the year is out.

  5. Noriane says:

    Great advice, Kathy! I am learning so much from your SEO articles. Thank you! We should think about trading services 🙂

  6. Kathryn says:

    Thanks Noriane. I try to build my blogs so seo efficient that most of my traffic will be organic. Google love that. What services are you thinking about trading?