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Jun
28

Get Business Cards Printed For Brilliant Online Promotion

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It’s none of your business!  Oh really?

Picture this! You’ve been invited to a party and you discover there’s a large group of people, many of whom you don’t know.  You’ve just been introduced to John Doe, who is owns a successful real estate company.

You chat for a few minutes and he asks, “What type of business are your involved with?”

“Oh, I have an Internet business and I put off line businesses online and promote them.”

“Hmmmm” he says, “I’m very interested… do you have a business card? I would like to contact you and find out a little more about how that could work for me.”

“I’m sorry… no I don’t… because it’s none of your business!!”

Of course, you wouldn’t dream of replying in such a manner.  But isn’t that what you might be implying when you don’t carry business cards?

Having business cards printed is the number one promotion investment you should make… whether your off or online.

Don’t think that I haven’t been without business cards under similar circumstances… and it’s embarrassing.  It’s not like they’re hard to come by these days. I just think it’s something we don’t consider, especially if we’re Internet marketers.

Now, before you run to call your printer, or webmaster, there are a few things you should consider when designing your business card.

1.  Your Photo Needs To Be On Your Business Card. Yep… you heard me…. for the same reasons your photo should be on your blog.   Just think about it… do you recognize the names of the people you follow on “Twitter” or do you remember them by photo recognition first.  Enough said!

2.  Use A Catch Phrase Headline.
Think of this card as being a mini sales page or a yellow page ad.  Come up with a mini catch phrase headline that will catch the readers attention.  Remember, you’re promoting your business.. not you!

3.  Your Name And Contact Information Is Secondary.
Your contact information should include your name, address, phone, and e-mail address.  The font size should be smaller than your “catch phrase.”  Select a font that is simple and clean. You want it to be easy to read.

4.  Oh… Don’t Forget To Print On Back Of The Card. Take advantage of the blank space on the back of your card.  Benefits…benefits… benefits.  Just like a sales page.  Take the approach of… “This is what’s in it for you!”

What about a coupon?  What about offering a free report if they log into the url that’s on the back of the card?  Oh my… they would have to give you their name and e-mail address.  Oh well!

Oh, the power of a printed business card!

If you print business cards as suggested, your card will be above and beyond 95% of all business cards out there.  In fact… your card will be so brilliant… your contacts won’t discard it.

Go for it!

Til later,

Kathryn Griffiths.

P.S.  Hmmm… time to up grade my printed business cards.  I just gave myself a new idea!

Technorati Tags: business cards, internet marketing, online promotion

Categories : Promotion

Comments

  1. These are great tips on business cards…I like the mini sales page idea. This could carry over to making effective yellow page ads.

    Another way to make your business card stand out is to make it a little bigger than the average card. And make it brightly colored so it stands out.

  2. Jeff Wise says:

    Great post Kathryn! I definitely needed to be reminded about business cards and the picture is a great idea.

  3. Kathryn, great ideas. They triggered ways that I will design my next business cards. Shelia, I like the “bigger than average card” idea also. Thanks to both of you.

  4. I like that idea of a “catch phrase headline”, Kathryn. This is one of those things I’ve been putting off even though I always have my business cards for my offline businesses. These are great reminders and it makes so much sense because we do want to promote out online business and attract a local following as well.

    Thank you. Wonderful post.

    Yvonne

  5. Kathryn,
    Great post. It is full of ideas that are easy to put into practice.

  6. What fabulous ideas! You make me want business cards and I never go anywhere! I’m sure you can think of 99 ways to use business cards even for stay-at-home business folk. Thanks for this post. I know what kind of business cards I want if I ever meet up with anyone face to face. Wait. I meet relatives. Hmm!

  7. I love this tips – absolutely fantastic. I tend to find people’s business cards SO boring! I have hundreds in a holder file, and there may be 1 or 2 that get my attention. I love the catch phrase. I can add to that by saying that it might be a good idea to make it your ASP (Abnormal Selling Point). 😉

    Great post Kathy 🙂

  8. Rob Horlock says:

    Yes, good tips Kathryn. My business cards areone sided and I wish now that I’d paid the extra for two sided printing.

    best wishes

    Rob

  9. Great tips which made me remember to get this done! a while back I went to a business meeting thing where I gave out a few business cards and people actually card back and here interested! WOAH! I was so surprised 😀 But of course by the time they called I was out of town (and country) and couldn’t help >_>

    But yeah, cards work! Thanks!
    –PK

  10. Great tips, Kathryn! Looks like I’ve got some redesigning to do. So far the only one I really got right is printing both sides. No photo and no catchphrase yet. Should I have different cards for different targets?

  11. Lisa Raymond says:

    Great post, Kathryn! I’m not sure I agree with the points about the photo and printing on the back, and I’ll explain: A photo is great to have to promote company transparency and for real estate agents, solepreneurs and such, but with companies that have more than one person working with them while trying to brand a business, or working with outside contractors, this might not be so ideal. Also, I don’t mind printing on the back side – I do that myself – but, I think two different cards might be in order, one with a blank back side for networking. Why? Professional networkers enjoy making notes on the backs of business cards as to where they met you, date/time, and whether or not you are a person of interest or someone they want to follow-up with for coffee and get more information. What are your thoughts? 🙂

  12. Kathryn says:

    Lisa

    Having two different cards is a great idea. I have to agree… there is much debate on whether to print on the back of the card or not. Several years ago, I heard a interview with Joe Vitale on business cards. He says that 90% of folks don’t write anything on the back of a business card… so it becomes useless space. He never misses the opportunity to promote himself… that’s why he prints on the back of his cards. He thinks he has a greater re-contact rate because of it.

    However, business cards are personal. All of us have to decide upon the purpose and the function of the card. Perhaps at a seminar… you may want to have a card that is blank on the back for note taking… just as you suggest.

  13. Great tips – I’m about to order new cards so this was a timely post for me. I do print on the back, and think that’s a great place to put a free offer with the optin URL for it. Also if you want to be able to write on the card, such as giving someone your cell # that you don’t want everyone to have, be sure to get a “matte” finish card – don’t get glossy even though your photo will look sharper and nicer, because you can’t write on glossy with average pen. 🙂
    Evelyn