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The secrets of writing a powerful Title Tag are explained below.  Creating Title Tags is not rocket science!  However,  there is a action plan that will help you rank higher in the search engines if you follow a few tips.  (If you are wondering what a Title Tag is, check out my previous post “The Power Of Title Tags.“)

Before We Get Started

Make sure you have the WordPress All In One Pack plugin activated on your site.  We will be using it for our Title Tags.  When the plugin is loaded and activated, you will find your All In One post Title Tag information box at the bottom of of the page when you are writing a new post.

It looks like this:


Your Title Tag will go in the Title box.

Google limits the Title Tag to 60 characters… so you must be brief and to the point.  Your title tag should be short and compact.  No fluff!  It should read like a headline… not like a title of an article.  Save your creative, hypnotic titles for your on-page titles.

Four Step Formula For Writing Title Tags

Step 1. Add your main keyword at the beginning of the Title Tag.  (That means you have already conducted a keyword search and have found several good keywords and keyword phrases for your post.)

The Keyword I found for this post were:  Title Tags 49,000… Title Tag 33,100… SEO Title Tag 1,600 and WordPress Title Tags 1,000.)

Because the title is the most important SEO element, you can afford to use a very competitive keyword.  Having a strong keyword first means better rankings.

Step 2. Use actions words in the next part of your title…. Discover, Learn, Find, See, Try, Imagine, Remember, Just Think.  These words will engage your reader.

Step 3.  Use a secondary keyword or a keyword variation or longtail keyword.  Using a secondary keyword gives your post an opportunity to rank for both keywords when they are in your title.

Step 4. If you have room, close your title with your brand, blog site url, or your name.  You may not always have room to do this and still stay under the 60 characters Google allows.  However, if you have room… it’s a great idea.  (I’ll show you another way to sneak in your name in just a minute.)

1.  Main KeyWord.  2. Action word,  3.  Secondary keyword  4.  Your name, Blog site or company name.

Use the pipe to separate the elements of your Title Tag.

My Title Tag: Title Tags | How To Write A Title Tag For SEO (44 spaces and characters)

You will notice, I did not use my third keyword from my reserach (SEO Title Tag) in the title.  It would have been too much and it would appear to Google as “Keyword Stuffing.”  I settled on SEO only.  And I didn’t have room for my name.

Bonus

Now as long as we’re discussing the All In One Pack  plug in, we mind as well talk about the Description box and the Keyword box.

The text in the description box is the data that will appear in Google when folks look for information.  You have 160 spaces and characters to persuade your reader to click on the link for more specifics.

Here are a few hints.

1. Repeat as much of your title tag title in your description as you can.  Use the main keyword and secondary keywords as much as you can and still have your description read smoothly and logically.

When a reader looks for information on Google,  you want your data to light up like a Christmas tree with relevant key words. Plus it is good SEO.

2. The keyword box can be filled with your main keywords and all the relevant key words you want.  Make sure and add your name and site name to this area.  They are keywords too.

In Closing.

Try changing the 4 Step formula around and see which order work the best for you.  When you come up with a good combination that works for you… stick with it.  I have found the the order I have shared with you, works best for me.

Happy Marketing and Promotion!

Til Later,

Kathryn Griffiths

P.S.  I bet your wondering why the Title Tag on the top of my browser includes extra information!  Simple!  When I first set up my WordPress  blog,  I went to “Settings” > “General” and put those words into the title area.  This “Blog Title” becomes the Title Tag” for my home page.   However, when I write posts… my “Post Title Tag” will show up first… then my “Homepage  Title Tag” will show up second.  Fantastic huh.  Oh… I love WordPress.

P.P.S.  Did you notice that I got my name to show up with the “Post Title Tag” by including it in the “Homepage Title.”  Tricky huh!

Enjoy this post? Leave a comment below and add to the discussion. Thanks!

Technorati Tags: All In One Packl, Tags, title tags, WordPress

Categories : SEO
Comments (6)

Title Tags?  Just what are they and how can you use a Title Tag to propel your SEO rankings to new heights?

A Title Tag is the the title of your page that shows up on the top tool bar of your browser.  Take a look…. yes, at the very top of your browser you will see the Title Tag for this blog post.  You can also see the Title Tag if you view the “page source” of this blog post.

Purpose Of A Title Tag

1.  It defines a title for your page in the browser toolbar for the search engines.
2.  It display a title for the page in the search engine results.

Why Is A Title Tag Important?

1.  A Title Tag… which can be viewed in the browser tool bar… is the title search engines  look at when their spiders scan your page.  It tells the search engines what your post is about.  Then, the spiders crawl the content of your page to see if the information you’ve provided is relevant to your Title Tag.

2.  A strong Title Tag is one of the most important factors in achieving high search engine rankings.  A good Title Tag is equal in importance to backlinks coming from other sites.

3.  The Title Tag is the title that shows up when a reader googles a keyword and your site shows up in the search results.

4.  Cute catchy titles in your browser tool bar may attract the eye of your readers, but they won’t give you the SEO page rankings your blog posts deserve.

It has been reported that a good Title Tag is the most overlooked SEO strategy made by bloggers and webmasters.

Title Tags And WordPress

I love WordPress because it allows me utilize the power of a strong Title Tag and still lets me use a more catchy title to capture the attention of my readers.  Readers are not bots and they are attracted to catchy, hypnotic titles or phrases.

How Do You Have The Best Of Both Worlds?

The All In One SEO Pack plugin for WordPress lets you have the best of both worlds.  The title you place in the title space of your All In One Pack is the title that will show up on the browser tool bar of your post as the Title Tag.

How easy is that!

The All in One title can be different from the title you place at the top of your post.   The title tag is more important than title of your post or permalink.   So…. the title of your blog can be a catchy hypnotic title because the Title Tag at the top of your page has the top title position in the hierarchy.

Building A Title Tag In The All In One Seo Pack

1.  The Title Tag character limit for google is 60.  It crucial to harness the most powerful keyword title possible.  There should be no fat in your title tag… only meat.

2.  A strong keyword or keyword phrase should be as close to the beginning of your title as possible.  If it’s reasonable, make it the first word or phrase.  It should be followed by relevant keywords or terms.  Example: Title Tags | How To Use A Title Tag To Boost SEO

3.  Use the Title Tag keywords in the first paragraph of your post to reinforce the message to google.

If you don’t have the All In One Pack plug in on your site, download it immediately and use it.  Now, there’s no excuse not to make your blog posts SEO friendly and still keep your readers intrigued by your post titles.

Til later,

Kathryn Griffiths

P.S.  I learned this bit of information at WordPress WordCamp Utah 2010.  If you ever have a chance to attend a WordCamp… don’t miss the opportunity.  In fact, run to sign up!

P.P.S.  My next post will go in to detail about how to build a powerful Title Tag to enhance your SEO ranking.

So, what do you think?

Technorati Tags: keywords, SEO, title tags, wordcamp, WordPress

Categories : SEO
Comments (3)

How do you choose keywords for the best seo strategies?  Actually the the process is quite simple… and I’m going share with you some secrets on how you can select good keywords that will bring more seo traffic to your web pages.

I’m going make some suggestions on how you can find the best keywords for your title and for your text.  For my examples, I’m going avoid the “online marketing niche” go into a smaller niche.

SEO Keyword tool

There are several good seo Keyword tools available.  Some are free and some you will have to pay for.  I’ve used both and found that Google Keyword External is very good and it’s free.  Make sure it’s “External.”

Using The Tool

Log in and put your main key word into your search box.  An entire list of relevant key words or keyword suggestions will show up below your selection. (I like to search by relevance.)

This Is What I Found For My Subject:

1.  Main key word:  Dill Pickles         Searches:  60,500

I looked through all the keywords that were listed and I wrote down the ones that fit my subject the best.

2.  Here’s the trick.  I always search for keywords that don’t have extremely high searches.  I search from the middle to the low range for my “Title Keyword.”

Why would I want to compete with 60,000 others for the main keyword.

Here Is My Selection That Fits My Post The Best

Dill Pickles                 60,500
Sour Pickles                  9,000
Canning Dill Pickles            3,600
Dill Pickle Canning            1,900
Genuine Dill Pickles             1000
Dill Pickle Canning Recipe        720
Cucumber Dill Pickles        390

The relevant key words to my main keyword were not listed in this order… there were many keyword suggestions in between.  But, these fit my post the best.

Guess which one I chose for my title?

Dill Pickle Canning – Dill Pickle Canning Recipe

Then I used all of the other relevant keywords in my text including Dill Pickles…. which has the most competition.

Another secret is… don’t over use one key word in your text.  Google and Ezine frown upon it.

In fact… Ezine will turn down your article if they think you have packed your article with one main keyword just for seo ranking.  It doesn’t sound natural.  They want relevant key words to be included in your text along with your main keyword.  So does Google.

Now, if you want to see how this all worked out… go see what I did with my keywords in a Dill Pickle Canning post.  I used every one of my selected keywords in this short post.

How did I do?

Til Later,

Kathryn Griffiths

P.S.  Go for it… Do your keywords search before you write every post.  And, make sure you use relevant keywords for best seo strategies.

P.P.S.  “Online Money Making” has high searches and high competition.  You’ll have to be very selective in the keywords you choose.

Your thoughts?

Technorati Tags: key words, keyword tool, keywords, SEO, seo strategies

Categories : SEO
Comments (5)

“Oh my… you mean to tell me, it’s okay to have misspelled words for SEO purposes?  Creative Copywriting?  Are you nuts?”  That’s what I thought when I first heard of the concept.

Let me explain.

You have to understand… writing on the web is a different animal than copy writing for a text book.  You’re not only writing for an audience, you’re writing for “Google.”  That’s what SEO (Search Engine Optimization) is all about.

There has always been the debate on who you should be pleasing… your reader… or Google.  I say… why not both!  That is, unless you have 121,604 subscribers reading your blog and 56,000 twitter followers like “Copyblogger” has.  If that’s the case, you could avoid SEO strategies all together if you wanted to, because Google already loves you.

But, most bloggers, or copy writers, are working to create a strong following and become well known.  So, SEO is an important strategy.

Read More→

Looking forward to your comments...

Technorati Tags: blog, blogging, Copywriting, google, SEO

Categories : SEO
Comments (4)

“Bounce Rate?” What is it? Google gives us this definition:

“Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”

1. A “landing page” is any page a reader “lands” on when they get to your site. 2. A Bounce is… leaving your site without clicking on another post or other information. In other words… the reader bounced off your site without sticking around to read additional information.  (That means your bounce rate is high… Google loves a low bounce rate.)

Bounce rate is part of the Google Analytics stats tracking system. If you’re on WordPress… The Google Analytic Plugin is a must. It tracks all of your stats. If you don’t know your stats… how do you know what to improve?

Where Do Your Readers Come From?

If your reader comes to your blog site from the Search Engines (SEO) chances are they are not going land on your home page. They will come to a specific page of your site (landing page.)

If your readers come from referrals… they will also land on a specific post…. not your home page.

If your readers come directly to your site because they typed in your URL address… they will land on your home page.

Since much of the time… folks will not come to you site via your home page… it’s so important to use good keywords in your post title. Readers come your site because they want specific information. They know what your subject is because the Keyword in the title of your post informed them.

How Lower Your Bounce Rate

Read More→

Please let me know what you thought of this post... I'm dying to find out...

Technorati Tags: bounce rate, google, SEO

Categories : SEO
Comments (6)

Getting backlinks to your site is more important for your pagerank than your outgoing links. You want high ranking sites to link to your page or site for Google SEO to sit up and take notice.

So how do you get them?

First… let’s define “Backlinks” or “Incoming links.”

Definition:
Direct links to your websites through other sites. This is called Off-page SEO…. or…Links from other websites back to yours to gain popularity with search engines.

Getting backlinks from sites that have high readership or ranking are the sites you want to link to your site or pages.

Here are a few simple methods of getting high quality backlinks to improve your page rank.

Ezine Articles: Ezine Articles get thousands of viewers a day visiting their site.  They have extremely high google pagerank.

Write an article and have a link point back to a particular page on your site.  When a reader clicks the anchor text in your signature area, it then becomes a quality link coming from… yep…from Ezine.  This strategy is excellent for a new blog.

Squidoo: Build a simple Squidoo Lens and have it link to a page on your blog that contains similar information.  Squidoo is an authority site that will help you improve your pagerank.

HubPages: HubPages is much like Enzine.  The incoming links to your blog will be high quality links.  Tip:  Use only original content in HubPages.  You cannot re-purpose content from other sites or sources.

YouTube: Ahhh… One of my favorites!  I have 28 videos that point to a pages on a blog that I have in another niche.  Videos have served me well in sending me high quality backlinks from other sites who have used one of  my videos on their site.

Get busy and produce a video that you can point back to your site.  Point an anchor text link in your description box back to your blog.  When folks click on it,  you will get a superior incoming link from YouTube.

Just one more…. I’m including a one minute… 30 second video with another idea for getting quality backlinks to you site.

Good luck in your efforts for getting solid pagerank backlinks to your blog.

Til Later,

Kathryn Griffiths

P.S.  Remember:  Google will treat you well in rankings if you have high quality sites linking to your blog.

Technorati Tags: backlinks, google seo, incoming links, pagerank

Categories : SEO
Comments (16)