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SEO content writing can be simple if your willing to learn one step at a time.  These three SEO tips and tricks will get you started on your way if your new to SEO.  If you’re a seasoned blogger, try these three simple SEO tricks if you are not already doing so.

SEO Tip 1:  Title

You’ve probably heard this a million times.  But, if you’re not doing this simple SEO trick, you’re missing the first essential SEO strategy.   Yes, we all want to use clever, hypnotic titles to gain our readers attention and you should.  The plus side is… you can use both.

This is one of the best SEO tips I can give you.  Use two titles.

Notice my main title: Write A Blog Post That Gets Astonishing SEO Results. Now notice the Title bar across the top of the page is different than the one on my post.  Simple SEO Content Writing | Three Top SEO Tips and Tricks

The large title on my blog is the catchy title.  The title  in the title bar is the title Google spiders will read.  It’s the most important seo title and it must contain your main keywords.  (I wrote earlier post on the power of Title Tags that you may want to read.

How Did I Get These Two Titles?

1.  First, I put my catchy title in to the title box.  I clicked, “Save Draft”.

2.  I then changed the permalink title to the keyworded SEO title.  My researched keyword phrases are:  “SEO content writing” and “Top SEO tips” and “SEO tips and tricks.”  (Click edit and change the permalink title. Watch closely that you use the same permalink format by putting a dash between each lower case word)

3.  I used the same seo title tag in the “All In One Pack”  SEO title bar at the bottom of the page.  (If you don’t have this free plugin…. get it immediately after reading this post.)

The search engines will read the permalink title and the “All In One SEO” title.

How how easy was that to get started with SEO content writing.

SEO Tip 2:  First Sentence and Paragraph.

This is one of the top seo tips I can share.

1.  Include the SEO title in the first paragraph of your post.  It’s actually best, if it’s the first sentence or so.

Observe my first paragraph and see how the keyword rich title is used right up front.   Plus I have used other relevant keyword phrases.   Now… just how easy is that SEO tip.

Once you get into this habit… it will become second nature to your SEO content writing.

SEO tip 3:  Last Paragraph

1.  Include your title keywords or better still include your SEO title in the last paragraph of your post.  I always use a P.S. in my posts… this is where I put my SEO title information.  (Make sure and read my P.S. so you can see how this is done.)

SEO Bonus Tip:  Related Keywords

Don’t forget to use related keywords along with your main keywords in your copy.  These are the keywords that will support your message.  You can see these related keywords when you conduct your keyword search.   My preferred keyword tool is Google Keyword External.

See how simple it is to get started or begin to include SEO tips and tricks in your posts.

Til later,

Kathryn Griffiths

P.S.  As you can see…SEO content writing does not have to be complicated if you just begin with these three simple SEO tips and tricks.

Technorati Tags: google keyword external, SEO, seo content writing, seo strategies, seo tips and tricks

Categories : SEO
Comments (13)

PageRank and Search Rank… What is the difference?  I find there is much confusion about these two terms.  Some think they are one and the same… but they are not.  Let’s take a closer look.

PageRank

PageRank was created by Google.  In fact it was named after co-founder Larry Page.  Google found a way to determine relevance and importance.  In other words… an authority site.  An authority site is one that Google specifies as having quality content and lots of it.  It’s a site that is jam packed with great information or has so much public appeal that folks link to it.  It’s popular.

Page rank does not determine Search Engine rank.  It does, however, add to it.

Google has a PageRank tool bar that ranges from from 1 to 10.  It’s fairly easy to move up the toolbar in the beginning.  However, as your PageRank number increases, it gets progressively harder to move up a Google tool bar point at the higher end of the scale.

A couple of ways that Google PageRank is determined is the number of pages the site has and the number of quality links coming into the site.
Example:

Read More→

How about you, what do you think?

Technorati Tags: PageRank Search Rank, Search engine

Categories : SEO
Comments (7)

Now, I know you came to this page to find out how to keep your Google Page Rank from bleeding to death or at least from losing substantial link juice… and we’ll get to that….  But First!

How Google Page Rank Works!

Google uses an algorithm to measure the importance of each page on your blog.  It’s one of the many factors that the search engines use to determine where your page or web site appears in the search results.

Your web site has a maximum amount of PageRank.  The PR is distributed between all the pages of your site.

The more pages you have in your site… the higher the Page Rank is for your over all web site.  (It’s like having 1 point per page, so to speak)  Therefore, an older active web site would naturally have  greater maximum PageRank for the entire site than one that has only a few pages or posts.

Google Page Rank In The Beginning

In the beginning, page rank was measured by keyword density.  However, people learned they could game the system by repeating the same keywords over and over again.. thus… getting a high Page Rank for that page.

So… Google changed the game plan.

How To Improve Google Page Rank

Read More→

Technorati Tags: google page rank, inbound links., Internal links, link juice, outbound link

Categories : SEO
Comments (13)
Nov
01

SEO Power Using Photos And Images

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In your quest to make your site SEO friendly, you may be forgetting about an important element that will give a boost to your search engine ranking.  Photos… yes… photos.  You can give your blog SEO power with photos and images.

Photos and images enhance your posts and web sites.  However, the search engine spiders cannot read a photo, whether it’s in your header or in the body of your post.  Spiders can only read text.  So, how can you make a photo search engine friendly?


Before you place a photo into your site that you’ve taken with your own camera, give the image a keyword rich name.  It helps if the name goes along with the other keywords in your post… (although that may not always be possible.)  The same rule applies to any graphic you’ve designed.

I took this image and named it:  HotAirBalloons.jpg. (Simple)  Not something like… Balloons At 4th Of July Celebration 2010.  This last description may help me locate my photo in my personal files… but it does nothing for my SEO.

If you purchase a photo from a photo site, the downloaded photo title will often look something like this. 183k01.jpg.  Often the reference number or title that is attached to a purchased photo are linked to many different photos… depending upon the company you purchase them from.  So, using that number or description will not help your SEO.   Change it to a keyword rich name.   I named this photo PieApples.jpg (Remember to always read the agreement your image provider furnishes.)

If you name your photos properly…. your photo may end up in Google Images.  This Halloween Image came from Google Images.  (Read the user information that Googles provides for their Images.)  Check to see if an image from Google Images is copyright free before you use it for your own site.  Look for the absence of copyright strike or other copyright information on the photo image before you use it.

—————————————-

Google Images Information

Website for this image
web.utah.edu
•    Full-size image – Same size
Size:
560 × 427
Type:
39KB JPG

This image may be subject to copyright.

——————————————

This image was named Halloween1.jpg  If you notice… the website where this image came from is listed.  When you click the link, it will take you to the web page where this image is used.   You can take advantage of this also.  If your photos are properly labeled, folks can find your site through your images.

I did some research and found that most photos in Google Images are not under copyright restriction.  Most folks are happy when you use their photos for non-commercial use.  I have used a lot of Google Images before and have had no problem.  I have seen some of my personal images on Google Images and I’m thrilled to have others use them.  However, I have seen photos in Google Images that have a copyright strike on them… therefore, I don’t even consider downloading them.

I found this quote on a site called: Answers By IchtheosaurusRex:  “As a last word – there are millions upon millions of pictures on the Internet, and the odds are pretty good that no one will care if you use one for non-commercial purposes (like a personal blog).  If someone does care, they will most likely ask you nicely to take it down before taking any kind of legal action.”

Search engines love photos on blogs.  It tells them you give your readers extra special content.  So… take advantage of the photo images you use in your posts by giving them a name the spiders will love.

Success To Your Marketing and Promotion!

Til Later,

Kathy Griffiths

P.S.  There was a time when I didn’t label my photos correctly.  I’m doing so now… and finding photo search engine ranking benefits.

Technorati Tags: photos, photos and SEO, SEO

Categories : SEO
Comments (10)

You can use search engines to your advantage if you understand how their “Spiders” or “Web Crawlers” work.   Learning how to use the search engines to get greater visitor visibility to your blog or web site is called Search Engine Optimization.    SEO is the skill or process of improving the visibility of your web site by natural or unpaid methods.

Algorithm:

The search engines use precise mathematical formulas or programs to process data.   These formulas are called algorithms.

Web Crawlers – Or Spiders:

A “spider” is an automatic program (algorithm) that is run by a search engine system that crawls your site for information.  A very simple explanation of how it works is:  A “spider” visits your site and crawls your pages, reads your Title Tag, the content of your post, looks for keywords, and follows the links your pages contain.

It then returns all that information to a central depository, where the information is stored and indexed.

Indexing:

An index is almost like a huge book that contains a table of contents.  When some one searches for a particular word or term or phrase… (which are called “keywords”), the search term is looked up in the index and the information is delivered to the searcher.

Millions of pages are indexed every day and you want to make sure your blog pages are indexed with a high ranking so readers can find you easily  That is the reason you need to be SEO smart.

Web Crawler Are Smart:

Spiders or Web crawlers (algorithms) are really smart.  They not only can crawl your page and see your title tag, content, and links… they scan for relevant keywords, their frequency and location in the content of  your pages.  They can also detect artificial “keyword stuffing”… or spamming.

Revisit Schedule:

A spider can also detect how frequently you post on your blog.  After they visit your site numerous times, an algorithm sets up a “revisit” schedule.  This is the reason, it is wise to be consistent in the frequency of your posting.

If you post 3 times a week… it’s best to post on the same days and about the same time.   The spiders will be by to check on your site based on your “revisit” schedule.

When your posting is erratic and not uniform, many of your pages will not be indexed because your “revisit schedule” or the web crawlers have been disrupted.

There is no SEO benefit to blogging everyday for 30 days when you have been posting three times a week.   The search engine will not index many of your blog pages during the 30 days because your “revisit schedule” will not change unless the blogging pattern remains the same for some time.

If you’re into “30 Day” blog challenges… evaluate your goal.  Are you blogging for SEO, networking or social reasons?  If you’re trying to build your SEO… you need to continue blogging everyday… even after the challenge if over for optimum SEO results.

Forming a blogging frequently pattern and being consistent with that schedule will bring you the best SEO benefits.

Happy Marketing and Promotion!

Til Later,

Kathy Griffiths

P.S.  The reason I love WordPress is that so many SEO advantages are already built into the system.  If you utilize the plug in… All in One Seo… you are far above and beyond most bloggers who don’t take advantage of this fantastic plug in.

Technorati Tags: search engines, SEO, spiders, web crawlers

Categories : SEO
Comments (14)

Meta Tags:  How important are they in the over all SEO strategy for your blog?  Well, according to Google… not at all.

Let Me Explain

When I first came online a number of years ago… Meta Tags were considered the premiere way to get attention from the search engines.  My mentor spent a lot of time teaching me the “ins and outs” of using meta tags so I could be found by Google and ranked high.

I was taught how to spy on sites similar to my own.  I looked to see what meta tags folks were using so I could use the same or similar keywords in my meta tag.

Since that time… Google has abandoned looking at meta tags to rank blogs, because folks abused the tags.  Webmasters filled the meta tag area with 10 to 30 keywords…just to impress the search engines… whether they were relevant or not.  Apparently the search engines weren’t impressed.  At least Google wasn’t

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Technorati Tags: google, meta tags, SEO, title tags

Categories : SEO
Comments (2)