Archive for Marketing
There is a strange phenomenon called the “Power Of Three.” It has been recognized by writers, artists, marketers, and mystics that the number three holds particular psychological powers that will engage our attention.
The power of three was not lost to those who wrote early fairy tales and nursery rhymes. Remember the 3 bears, 3 blind mice and the 3 little pigs. The 3 Stooges, and the 3 Musketeers, and Huey, Louie and Dewey showed up in our movie theaters. Was it all an accident? Perhaps…. but most likely not.
I learned about the power of 3 when I was studying art. A page, divided into three sections is the most pleasing format for painting. Primary colors and secondary color, which are in groups of three, are the most pleasing to the eye.
I learned about the power of three when teaching women how to paint. Each week, I faced 30 to 40 women, who were all eager to learn a particular painting skill. It was a specialized area of decorative painting called, folk or stroke painting.
This method of decorative painting takes a great amount of brush handling skill. My beginning students struggled with brush control and technique until I discovered the power of three as a way to teach. I found that it took three repeated demonstrations of the exact same technique, before they could begin to master the technique.
After I demonstrated the technique 3 times consecutively, they picked up their brush and tried the technique. After a time, I invited them back to the demonstration table and showed them the technique again. I followed this pattern three times in a row.
Low and behold… they caught on very quickly. By using the power of three it saved weeks of time in teaching them one simple process.
The Power Of Three In Online Marketing
The magic of three can be used in your online marketing and promotion.
Blogs: You can use this strategy by repeating the same concept in a series of three posts. Perhaps each post taking a different angle of the same idea. It helps to drive your message home. Sheila Atwood, of Newbie Lifeline, is a master of grouping concepts together over several posts.
E-mail Promotion: Send three emails in a row promoting the same product. Of course you word each e-mail differently. Simply select three bullet points that you can expand on to sell your reader on the product. Each e-mail will feature one of the bullet points.
E-mail Messages: In your e-mails, only include one link. If you give your reader too many links, they have a tendency not to click any of them. Instead, use the power of 3 and put the same link in the e-mail 3 times. (Observe your e-mails and see how many marketers observe these rules. it works.)
Try using the the power of three in your online marketing, promotion and coaching… and watch miracles happen.
P.S. Now that you’re aware of the power of three… watch to see where else this magic number shows up in your life.
I once read that a “good offer is one where the value of the offer is greater than the price you are asking.”
Robert Cialdini, who has written much about the power of persuasion, tells a story in one of his books about two tailors and how they promoted value in order to get people to buy their suits.
The story goes something like this:
Two tailors owned a store that made and sold suits. When a customer came in to the store… one tailor remained in the back room while the other greeted the customer on the sales floor. They didn’t have price tags on their suits so the customer would have to inquire about the price.
There suits were around $20.00. (That must have been during the dark ages.)
When a customer inquired about the price of a particular suit…. the sales man says, “Let me check.” He then yells to the tailor in the back room. “Hey Joe… how much is the gray pin stripe suit here in the front window?”
Joe yells from the back room, “The gray pinstripe suit is $30.00.”
The salesperson, pretending to be hard of hearing, tells the customer the suit is $20.00.
The customer quickly takes advantage of the error and buys the suit.
Now, this methods feels a bit manipulative to me. Although it was clever, I don’t recommend it.
However… the story does prove a point. The customer was persuaded that he was getting great value…. A $30.00 suit for $20.00.
Today…marketers are much more up front with their strategies by using the “Big Sale” to get us to buy products…. and it obviously works. Folks sometimes line up in front of stores throughout the night to take advantage of an offer they feel is more valuable than the price.
Internet marketers play the game of: “I could charge $200.00 for this but you’re getting it for $97.00.” And it works.
The point is…folks want value. Of course, they like to get a great “deal”. But more important, customers want to feel that they got what they paid for and it was worth the price. They don’t like it when they sense they were taken advantage of.
With so much hype on the internet, I wonder how many people really feel they are getting the value they want and deserve?
Ask yourself these 3 questions:
Do you give value on your blog?
Is your content fresh information or truly inspirational? Is it a rehash of what every other blog is talking about? Even though your offering is free…. you are asking for your readers’ time and attention and they expect quality or they won’t be back. Competition for time and attention on the internet is fierce so you must give the best value that you can.
Do you give value in the products you sell?
A product can be wrapped up in fancy, sales copy and promises but is shallow on the receiving end when it comes to value. Big price…weak value. Internet marketers that gain a reputation of over-delivering on their products get repeat customers… even if the price tag is high. Remember… It’s not the price that matters… it’s the perceived value of the product offered.
Do you recommend products that provide high value?
If you’re an affiliate marketer, promoting a product you haven’t purchased can be risky business. The only way to be sure you’re promoting a product of high value is to purchase it and use it yourself. Then it becomes a real recommendation from your experience.
There are product developers who have built a reputation for high quality products… in which you many feel comfortable in not purchasing the product first. However, you may be putting your reputation on the line when you recommend products you haven’t tried. Be wise.
The boomerang principle is always in affect. Give great value… and expect great returns in trust, loyalty and cash in your pocket.
P.S. I recently purchased a product that I found provides value way above and beyond the purchase price. It’s called Traffic Dashboard by Kim Roach. Wow… it’s one of the best traffic generating products I’ve ever seen and I highly recommend it. Fresh new ideas not seen before. It’s one of the best examples of over delivery for the price.
Offering an online thank you is as important as thanking someone in person. You should take every opportunity to thank folks who opt-in to your list, purchase a product from you, attended an event or, has retweeted your post on twitter.
When you create a new opt-in form in your Autoresponder, you generally have a chance to add a custom “Thank You Page” rather than allowing your Autoreponder company to send their standard thank you. As your first step in building a relationship with your new friend, take advantage of this excellent opportunity. (I use Aweber… which has a custom “Thank You” option.)
Now, I’m sure there are many ways to skin this cat, but I’m sharing a few tips I’ve found to be successful in creating a “Thank You Page”
Who Are You?
Providing your name is important. However, putting a photo on your “Thank You Page” is just as important. It allows your party to see who you are immediately. When they receive your first e-mail, they are more apt to open the e-mail if they have a visual picture of who you are. (At least you have a better chance.)
Now’s the time to thank them for their opt-in. Remember, they just gave you their name and e-mail address. First thing… let them know you appreciate it.
What Is The Offer
Remind them what they are receiving from you. We all have so much going on… a little reminder helps.
Whether to have a “double” or a “single opt-in” is constantly being debated. (It’s a subject for another day.) I have chosen the “double opt-in” option.
Let your new friend know they will be receiving a confirmation e-mail from you… and how it may appear in their in-box.
Your first e-mail will appear in one of two ways. Your name or your e-mail address will appear first in the title bar. You have no control over this the first time around. It depends upon your customers system of receiving their first e-mail and their “spam” arrangements. Therefore, it’s wise to have them watch for either your name or e-mail address.
How Will They Receive Your Product?
Let them know exactly how they will be receiving the product or information you have offered them.
Some folks give their new list member the download link in a new e-mail. Others will have the member join a membership site where the information is located. (I feel irritated when I expect a link in my e-mail and find I have to join a membership site and haven’t been informed.) Let them know right up front what to expect. No tricks!
Reassure them that their name and e-mail address is safe with you. It also let’s them know you are not a “spammer” and they should expect quality information from you. (They feel they have recourse if you don’t keep your word.)
Where Did That E-mail Go?
As hard as you may try…. for what every reason, your first e-mail may end up in the “Spam Box.” Warn your friend of this fact so they will be on the look out. (A lot will depend upon the title of your e-mail… but we’ll discuss that later.)
Details Are Important
Every online marketer has their own method of disseminating products or information. Be very clear about what your new friend can expect from you.
If you have addition tips to offer… please share them in the comment box. I’d love to hear from you.
Marketing And Promotion
P.S. Each Autoresponder company has their own method of sending a customized
“Thank You Page,” Find out how it works and use it to your benefit.
The guest author of today’s post is Yvonne Jones of “My Success Circle Online.” She is a Solo Entrepreneur who teaches Relationship Building and Marketing skills to entrepreneurs and small business owners
4 Effective Ways to Attract Traffic to Your Online Business
All businesses, online or offline, have a common need. Traffic.
If you have a beautiful brick and mortar store or office that is well-stocked, or offer services but few people, if any, ever walked through your door or inquire about your service, it would be catastrophic to your bottom line and you’d soon be out of business.
The same principle applies if your business in online. To be successful you must be able to attract traffic or visitors to your online business. Listed below are four ways you can do this effectively.
1. Set Up a Blog:
a. Your blog can be the central point of your online business around which the other aspects of your business revolve.
b. Your blog allows people to get to know you. They can leave comments and through your answers you can build a relationship with them.
c. As a blogger you will visit other blogs in your market and leave great comments. Many of these bloggers will reciprocate by visiting your blog and leaving comments as well. Other readers will be attracted to your blog because they found your comment on other blogs helpful and want to learn more about you.
2. Visit Forums:
Identify forums in your market and without spending too much time, visit some of these and read the threads. For most forums you must be a member in order to leave a comment. When you decide to join the forum, set up your profile with your ‘signature’. Make sure to include the URL for your website in your ‘signature.’ When you post a question or reply your website address will be shown. Your thoughtful comments and answers will attract people to click on the link and get to your website.
3. Social Networking Sites:
Twitter and Facebook, as well as other social networking sites allow you to connect with people with similar interests quickly. Through keywords and interests listed in Profiles, you can identify people who are marketing strategically online in your niche. It’s important to learn the correct techniques for effective use of these sites so that your friends and followers can be attracted to your website.
4. Article Directory Submissions:
Write articles that are rich with keywords and submit these to the various article directories. My favorite directory is ezinearticles.com. Because your article is optimized with keywords, people will likely find your articles. In addition, there is a Resource Box at the end of each article which allows you to tell mostly about what you do and have to offer in connection with your topic. This information in this box should attract your readers to your website – whether it’s your blog or a landing page with a special offer.
It’s important to have a plan so that when you attract visitors to your online business you know what your next step will be to continue to build the relationship.
Yvonne is an Internet Marketer who works with new Entrepreneurs and Direct Sales professionals who want to create an online presence and build their own brand. She is also a Skin Care and Image Consultant who works with women to help them feel better about themselves by developing a skin care program to meet their specific needs.
You should not neglect using good video SEO when you produce a video for your online marketing. Strong SEO keywords in your video title and description will really make a difference in driving traffic to your videos. Using good Internet marketing video SEO strategies will get lots of folks clamoring to view your videos. If you want video traffic… follow these simple tips.
By the way…. Google rank your videos according to the keywords you use and the amount of traffic you get.
Use keywords in your title. You are limited to the number of characters in the title so put the keywords as close to the front of your title as possible. Notice my name is in the title. It’s a keyword too.
The first thing you put in your description is the URL to your website or optin-page. Follow it with the title of your video and other keywords. You can make this description as long as you want… in fact the longer the better. Pack it with relevant keywords so Google will see your video as an authority site.
Your tags are any words that a viewer may type into the search bar.
Now I have your attention… I’m, going to share this video with you… so you can make this delicious apple crisp for your family.
*** Believe it or not… YouTube video resolutions is some of the worst. There are other video directories that do a much better job in re-producing your videos with good clarity.
Happy Video Marketing and Promotion
P.S. Some of my earlier videos did not follow these steps. Isn’t it wonderful that Online Marketing is a learning process and we can always improve.
P.P.S. Speaking of learning… I’ve pick up so many quick video marketing tips with this $7.00 e-book…”1000 Visitors In 24 Hours.” I’m going to using some of the simple tips I’ve learned in this valuable book to increase my Video Traffic. If you snooze…you lose… so pick it up now!What questions does this raise for you?
Video is one of the best internet marketing tools you can use to boost your online presence and drive traffic to your blog or opt-in page. If your video is useful to viewers, other online marketers will pick it up and put it on their site. It’s great exposure!
Here are 7 video production tips I want to pass a long to you. These tips come from my own experience of producing videos for another niche… and making a few mistakes.
7 Video Production Tips:
1. Have everything in place before you start the camera rolling. Fumbling around getting organized after the camera is rolling can confuse your viewer.
2. Keep distractions like background noises at a minimum. No one wants to hear conversation, a dog barking or a child crying in the background.
3. Try and be as natural as possible. My first videos are hilarious as I appear a stiff as a board. However, the more videos I produced, the more relaxed I became. (I still have trouble seeing myself on camera. But… if your in the Internet marketing business, you have to swallow your pride… especially when it comes to making a video.
4. Keep in mind your background… or what’s behind you. An unkempt office, or kitchen can distract your viewers and dilute your message.
5. Don’t be afraid to stop the camera and start over again. You can always cut out unwanted sections of your video during the editing process.
6. Always introduce yourself as well as your web site at the beginning of your video and at the end. Saying it verbally as well has having written text on the screen reinforces who you are and where you can be found.
7. Ignore all of the above if it keeps you from taking action and getting a video online. The more videos you produce, the more you will improve. In this day and age… with the popularity of YouTube… no one expects a Hollywood production. Do the best you can and improve as you go along.
Video in your particular niche is a powerful Internet marketing tool to publicize your product or blog and it promotes you as an expert in your field of expertise.
Start the camera rolling!
Happy video marketing and production!
P.S. I pick up this fantastic little ebook for only $7.00 that is going to boost my video traffic big time. Pick it up now… what do you have to lose… except another value internet marketing tool. Lots Video Traffic is possible if you follow the clever guidelines in this inexpensive e-book.