Best Traffic Generating Product Around | Fresh New Approach Click Here
Powered by MaxBlogPress  

Archive for Blogging

One of the best kept online copywriting secrets…is “White Space.” It’s the space between lines of text or sentences blocks.  Minimal white space is an online copywriting blunder that thousands of bloggers make in presenting content to their readers. Bloggers need to forget about what they were taught in English class 101, when it comes to writing content, that is going to be viewed online. I know….I know… we all have be taught about the proper structure of a paragraph. I can still see Mr. Carling’s red marks over my essay… “Improper use of paragraphs.” Paragraph: A distinct section of a piece of writing, usually dealing with a single theme. This is a new day… and a new medium. Reading on your computer is not easy at best. Bloggers need to make it as easy for their readers as possible. When a reader logs on to your post, the first thing they are confronted with is a general over-all look at your site. They make judgements about your site within 3 seconds. They are either interested in hanging around and reading what you have to say… or they are “out of there.” The header title let’s them know what the blog is all about. Color is important. Is it inviting. Is the site it cluttered or simple. Is there too much content to read with in a 3 to 5 minute period of time. Does the text look inviting to read or is it so compact that you eyes can’t focus on the individual lines.

“How how did that make you feel?”

“Can we try that again?”

One of the best kept online copywriting secrets…is “White Space.”   It’s the space between lines of text or sentences blocks.

Minimal white space is an online copywriting blunder that thousands of bloggers make in presenting content to their readers. Bloggers need to forget about what they were taught in English 101, when it comes to writing content that is going to be viewed online.

I know….I know… we all have be taught about the proper structure of a paragraph. I can still see Mr. Carling’s red marks over my essay… “Improper use of paragraphs.”

Paragraph: A distinct section of a piece of writing, usually dealing with a single theme.

Mr. Carling…. “This is a new day… and a new medium.”

Reading on your computer is not easy at best. Bloggers need to make it as easy for their readers as possible.

When a reader logs on to your post, the first thing they are confronted with is the general over-all look of your blog.  They make judgments about your site within 3 seconds. They are either interested in hanging around and reading what you have to say… or they are “out of there.”

Can they tell by the header title what the blog is all about? Is your color inviting? Is the site cluttered or simple? Is there too much content to read with in a 3 to 5 minute period of time? Does the text look inviting to read or is it so compact that you eyes can’t focus on the individual lines?

All these decisions are made with about 3 to 4 seconds.

The Master!

My first lessons in internet copywriting came from Joe Vitale… a genus copywriter.   One of his first online copywriting tips was: “Use plenty of white space.” It’s easier on the readers eyes… and you can can create drama with the proper use of white space.

Among other things, Joe’s a master at using white space effectively. His post: The Soul Purpose Of Money is a splendid example of using white space.

Notice the one liners… They are used for getting your attention!

And they work!

Not only are Joe’s blog posts formatted this way… but also his e-books, sales letters and e-mails.

I think one of the reasons bloggers are afraid of white space is they fear their posts will appear too long.  Just the opposite. When copy is spread out in small bites… the reader will not view it as being long… or taking too much time to read.

Evaluate your blog copy and see if you need to add a little more white space to your message.   Give your readers a visual break.  They’ll love your for it.

Til Later,

P.S. It’s best not to have over 4 lines of copy in one paragraph. You may stretch it to 5 lines, but avoid making it a habit.

P.P.S. Pass this copywriting secret along to your friends.

Agree or disagree?

Technorati Tags: blog, blogging, copywriter, Copywriting, Joe Vitale, white space

Categories : Blogging
Comments (8)
Jun
18

Enhance Your blog Image With Video

Posted by: | Comments (7)

Video is a powerful tool you can use to enhance your blog image. It can strengthen your content message by bring clarity and greater understanding. Folks love video.

I’m going to mention just a couple of ways you can use video that will make a difference to your online marketing strategy.

1.  To Inform or Teach

2.  To Entertain

Let’s examine these two reasons for using video.

Information or Teaching:

Whether it’s how to put up a new WordPress blog, or how to self pollinate your tomatoes plants or make a chocolate cake…  a video will teach it better than words alone.  To see someone actually doing a task can bring clarity and understanding to your message.

Sometimes online marketers don’t take advantage of video in promoting their business or enhancing their blog image.

Besides using video on your blog , short videos can be used on opt-in pages and sales pages.  Sales page videos are becoming more and more popular. I have used video on an opt-in page.  Because of the nature of my give-away, text alone would never get my message across to my prospective clients.

I love the teaching videos on “TED … ideas worth spreading.” All of them are soooo good.  You could use one of these teaching videos to drive home an important point you are making.

Entertainment:

I bet most of the videos on YouTube are submitted for the soul purpose of entertaining.   And, entertainment videos that have some the highest viewership.

So… how does a online marketer use an entertainment video?  I really depends on your message.   A video may be just the frosting on the cake for putting over a certain important concept in your communication.

And… sometimes you just what to share what tickles your fancy.  Your readers love to be entertained… especially when they can get a good laugh.

I’m putting several videos here so you can learn… or  be entertained.   Or… both!

Enjoy!

Information: This is an video on how to hand pollinate tomatoes.  It’s from Insightful Nana (that me.)

Information: This video is the one I used for my opt-in page. Am I nervous or what?

Information: This is a “Ted” video.  It’s a message about what’s happening to creativity in our school systems.  It’s a bit long… but so worth watching.  Sir Ken Robinson will entertain you as well.  This is one of my favorite Ted videos.

Entertainment: This short video cracks me up.  It’s had 2,184,983 viewers.   So, I’m not the only who’s had a good laugh.



Entertainment:
This video is just the best… It will make your heart happy. It entertains and has a message.  I know you’ll love it too.

Hope you can see the possibilities for yourself.

Til Later,

Kathryn Griffiths.

If you have used video to enhance your blog image… let us know… We’ll come and take a peak.

:

Do you want more blog posts like this? Comment below telling me you want it...

Technorati Tags: blog image, marketing strategy, video

Categories : Blogging
Comments (7)
Jun
17

Enhance Your Blog Image With Photos

Posted by: | Comments (13)

We are all looking for ways to enhance our blog image.  Adding a photo is just one strategy you can use to refresh your blog.

There are four good reasons why you should consider adding a photograph or an illustration to your blog site…. at least once in awhile.

1.  It breaks up space.

2.  Photos adds clarity.

3.  They can help “brand” you.

4,  Photos helps give clear instructions.

Let’s go a little deeper into to each of these considerations.

1. Space: Sometimes you have a lot to say.  Long text can look intimidating but if you add a photo here and there it breaks up the space and folks will stay around longer and read your content.

2.  Clarity: Sometimes you can’t describe in text what a photo can say.  If your site is about traveling to Italy, what better way to  get your prospective traveler excited… than to show him a photo.

3.  Branding:
If you’re trying to brand yourself, having a photo of your smiling face is a must.  Putting just your name on your blog is simply not enough.

I know all about resistance when it comes to putting a photo on a site.  When I made the painful decision to add a photo to my first blog… I cried before the picture was taken… and bawled louder after I saw it.  Bite the bullet… and do it anyway.

Martha Giffin uses a photo of herself in her blog header.  She also uses rotating photos of herself with “The Gurus” she has met at seminars.  With these photos, she’s not only branding herself… but she’s putting herself in a position of authority.  In fact… she is an authority in online marketing.

Melanie Kissell, Solo Mompreneur, uses a double whammy!  She has a nice photo of herself (and her dog) on her blog site. She also uses an illustration or photo about her subject matter.   I watch for this icon each time I go to her blog.  I would miss it if it  were not there.  It’s part of Melanie fun personality.

4. Instruction: There is nothing like a photo… added to text… to give instructions.  If you can see how something is done… it makes all the difference in the world.  Insightful Nana (that’s me) uses photos to give cooking instructions.

(You’ve just got to try this fantastic Ranch Dressing Potato Salad.)  How can a cook fail if they have photos to look at.  (I even add video so the chef can see the process in action.)

Using a photo is just a great way to enhance your blog image.

Til Later,

Kathryn Griffiths

P.S. I’m sure there are other reasons to add a photo to enhance your blog image.  If you have any secrets… please share them in the comment area… we would love to hear from you!

Technorati Tags: blog, blog image, blogging, branding, photograph, photos

Categories : Blogging
Comments (13)
Jun
13

Powerful Blog Structure And Appearance

Posted by: | Comments (9)

Simple blog structure and appearance will keep your visitors happy.  If your blog appears to be too complex, they may click off before reading any of your content.  You have 3 seconds to make an impact… or their gone.  Here are a few powerful blog structure tips that will help you to keep your readers on your site long enough to read your great message.

Header:

Keep your header simple.  Complex graphics will do more to confuse your readers right off the bat than anything else.  You don’t want the graphics to supersede your title and subtitle message.  (This area is not the place for your web designer to show off all that he learned in design school.)

Title and Subtitle:

Make sure your title is bold so it can be read quickly.  It should or can convey the subject of your blog.  If it does not…make sure the subtitle does.  Your  title and subtitle must communicate your message within 3 second or your reader may be gone. (I’ve seen header messages that read like a novel…. I never get past the first few words.)

Content:

Make sure you have enough white space throughout your content.   If your message is over 400 words… you may want save some of the material for a new post. (I look at content in a post and decide whether I have time to read it… if it’s too long… often I’ll click off.  I always think I’ll go back and read it later… but I usually don’t.

Opt-in box:

If you have an opt-in box on the side bar.. make sure it’s at the top… above the fold.  (The fold is the area that you can immediately view on the screen without having to scroll down.)

Side Bars:

Side bars can be used for promotion.  I know the square banner ads are there to monotize your site.  However, they are not as effective as they once were.  They are becoming so common place that no one pays much attention to them anymore.  (Do You?)

If they make your site too complex and busy… you may want may want to consider another way to promote your affiliates.

Comments:

Make it easy for someone to make a comment on your site.  If you have lots of hoops your readers has to go through in order to make a statement… they’ll leave before doing so.   (I find it irritating to make a comment and then find I’m required to give my email address before I click submit.  Chances are… I won’t be making another comment…  that is… if I ever go back to the site.)

Simple and clean is the best blog structure to use if you want your reader to stay one your site and spend time looking around.

Til Later,

Kathryn Griffiths

P.S.  When you view other blogs… notice their blog structure and general appearance.  Does it invite you to stay… or do you click off immediately.  If you do stay… what keeps you there.  If you decide to leave… ask yourself why?

Make sure to comment below!

Technorati Tags: blog, blog appearance, blog structure

Categories : Blogging
Comments (9)

How is your blog image?  How does your blog immediately appear to those who log in to take a look?  Do they stay long enough to read your blog content… or do they scurry away.  There are many blog components we could discuss today… but I’m going to focus on just one blog feature today:

“White Space!”

When you log on to a blog, the general appearance either invites readers to stay or causes visitors to click off after just a few seconds.  They say you have to grab your viewer’s attention in the first 3 seconds… or they’re gone.

One area that can causes your readers to jump ship is not enough “White Space.”  White space is the space between paragraphs or sentences.

If you squint your eyes and look at your blog text… what do you see?  The text will form masses of gray or black.  If you have large compact sections of text with no white space, your readers will become overwhelmed, “I don’t have time to read all this now!”

Even though your content may be long, if it’s broken down into chunks… your readers will will stay longer and read your material.  It’s like biting off small pieces of a hot dog rather than having to swallow the whole thing at one time.

4 “White Space” Tips To Enhance Your Blog Image

1. Forget what you learned in school. Forget what you learned about writing correct  paragraphs.   Yes… I said, “Ignore what you learned in English class.”  Reading content on the internet is different than reading material offline.

2.  Don’t use over 5 lines. Avoid using over 5 lines of text before you add “white space.”  4 lines is actually better. I try and stay in the 4 line arena as much as possible.  Sometimes image placement will cause the lines to increase… that’s okay because of the image break.   Fudge to 6 lines?  On occasion… but I wouldn’t make it a habit.

3.  Use one word. Use only one word or just one sentence to emphasis a point.

4.  Add images.  Use images  to break up the text space.

There you go… did I follow the rules?  More importantly… how are you doing?

Til Later,

Kathryn Griffiths

P.S.  Using “white space” effectively is the one blog feature you can use today to make your readers feel more comfortable and increase your blog image.

Technorati Tags: blog, blog image, blogging

Categories : Blogging
Comments (20)

What is your blog strategy?  Do you have one?  Blog Marketing can put money in your pocket.  There are many blogging strategies but I’m going to explore just two of them.

Blogging For Money

Blogging for money is just one strategy for making money on line.  The blog itself becomes the money source.  For various reasons, the blog goes “viral” and becomes popular.   Readers flock to the site.

Powerful content is written every day and some times twice a day.  Readers become faithful followers, who log into the site frequently.  Fans join in the enthusiasm of the blog by offering their point of view in the way of comments.

Popular blogs attract the attention of major companies who pay handsomely to advertise on the site.  Ree Drummond, of The Pioneer Woman, started with a small cooking site.  Today, her readership has reached 13 million page views a month.  Her blog has caught the attention of  The New York Times and Business week.  Who wouldn’t want to advertise on her site?

Blogging for money takes time and is not a way to get rich quick.  Patience, consistency and great content are the keys.  Being clever helps too.

Blogging For Credibility

More often, marketers don’t expect to earn money blogging.  A blog becomes a home base for an online marketer who uses other strategies to make income.  A blog gives  credibility to the author and becomes a means of online promotion.

Marketers blend rich content with personality.  In other words… they frequently share personal experiences and points of view… along with good content.  Sometimes their point of view becomes controversial… which often keeps readers coming to the site.

The marketer uses this type of blog to promote, build relationships and to enhance other marketing strategies.

Which kind of blog marketer are you?

Kathryn Griffiths

P.S.  Once you get readership to your blog,  you have to continue to promote… but that’s another story for another day.

Technorati Tags: blog, blog promotion, blog strategy, blogging

Categories : Blogging
Comments (4)