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Jun
25

Bounce Rate SEO | Google Analytics Bounce Rate Explained

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“Bounce Rate?” What is it? Google gives us this definition:

“Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”

1. A “landing page” is any page a reader “lands” on when they get to your site. 2. A Bounce is… leaving your site without clicking on another post or other information. In other words… the reader bounced off your site without sticking around to read additional information.  (That means your bounce rate is high… Google loves a low bounce rate.)

Bounce rate is part of the Google Analytics stats tracking system. If you’re on WordPress… The Google Analytic Plugin is a must. It tracks all of your stats. If you don’t know your stats… how do you know what to improve?

Where Do Your Readers Come From?

If your reader comes to your blog site from the Search Engines (SEO) chances are they are not going land on your home page. They will come to a specific page of your site (landing page.)

If your readers come from referrals… they will also land on a specific post…. not your home page.

If your readers come directly to your site because they typed in your URL address… they will land on your home page.

Since much of the time… folks will not come to you site via your home page… it’s so important to use good keywords in your post title. Readers come your site because they want specific information. They know what your subject is because the Keyword in the title of your post informed them.

How Lower Your Bounce Rate

Here are just a couple of ways to keep people on your site and interested enough to click on your home page… or another post you’ve written. In other words… “Lower Your Bounce Rate.”

1. Header: Your header must let the people know exactly what your site is about. If your header title doesn’t tell them… make sure your sub title does.

If your reader does not happen to land on your home page…he will know exactly what your blog is about by looking at the header. He’s more likely to click on “Home” to see what other features you may have on your home page… if you’re clear about your niche. This click will reduce your “bounce” rate.

2. WordPress Plugin: The “Yet Another Related Post” Plugin is a must. If your reader lands on your site by way of the search engines (SEO), he’s  there because he’s interested on what you have to say on a particular subject… such as blogging.

The “Yet Another Related Post” WordPress plugin selects related posts (blogging)  and places them at the end of your present post. If the reader clicks on one of the previous posts you have written…it decreases your Google Analytics Bound rate. That’s Good!

Here’s another good reason to have good keywords in your titles. Similar or same keywords post will show up at the bottom of your post.

3. Internal Links: Add an Internal link in your post that refers to another post on your site, It gives folks an opportunity to click on the link to read additional information about your subject.  And…it keeps them on your site longer and lowers the bounce rate.

Take a look at your site. Do you have  Google Analytics stats tracking plugin installed?  Do you need to change the language of the Header so readers know what you’re about? Have you added “Yet Another Related Post plug in? Have you used Internal Links?

All these suggestions will help your SEO and lower your bounce rate.

Til Later,

Kathryn Griffiths

P.S. Google is watching.

P.P.S. See the related post below? Stick around and click a way. I could use a lower bounce rate!

Technorati Tags: bounce rate, google, SEO

Categories : SEO

Comments

  1. Allie says:

    Several really good ideas here; thank you for sharing.
    How do you add an internal link?

    -Allie [sister #blog30]

  2. Rob Horlock says:

    Hi Kathryn,

    The ‘internal links’ advice is critical, I think. So many of us don’t do it and it’s so easy. I’m in the process of setting up the pages for The Mid Life Opportunity and I will definitely think of you when I set up some internal links!

    best wishes

    Rob

  3. The “Another Related Post” wordpress plugin is also an internal link. But I do not depend on it all the time. I like to use good anchor text to send my visitors to other posts.

    I have great data that I have written at other times and I want my readers to see it.

    The key is remember to make sure the links and information in the older posts is current. When my other posts show up as “Another Related Post” I like to check the links and keep them current.

  4. gotta add that plugin to my site Kathryn!
    the internal link thing is a good reminder…:-)

    do you know if the lightbox popup opt-in counts?

    Mtn Jim

    p.s. I wonder if those FB “like” buttons count…

  5. Kathryn says:

    Hi Allie

    If you will click on the bottom of today’s post Bounce Rate SEO it will give you a link to the post about Anchor Text. It will explain how to add an anchor Text Link. After you read that post. Use Anchor text to link back to one of your old posts. If this is not clear… E-mail me and I will send you detailed information on how to use the link option in wordPress. http://welcomehomeservices@sisna.com

  6. Deb Augur says:

    Hi Kathryn,

    I know a lot of people that have been confused as to what “bounce rate” means and you’ve explained it very well.

    FYI, I love the YARP plugin but it stopped working for me after the 3.0 upgrade, which is very sad because I thought it was the best related post plugin out there.