Archive for September, 2010
You can use search engines to your advantage if you understand how their “Spiders” or “Web Crawlers” work. Learning how to use the search engines to get greater visitor visibility to your blog or web site is called Search Engine Optimization. SEO is the skill or process of improving the visibility of your web site by natural or unpaid methods.
The search engines use precise mathematical formulas or programs to process data. These formulas are called algorithms.
Web Crawlers – Or Spiders:
A “spider” is an automatic program (algorithm) that is run by a search engine system that crawls your site for information. A very simple explanation of how it works is: A “spider” visits your site and crawls your pages, reads your Title Tag, the content of your post, looks for keywords, and follows the links your pages contain.
It then returns all that information to a central depository, where the information is stored and indexed.
An index is almost like a huge book that contains a table of contents. When some one searches for a particular word or term or phrase… (which are called “keywords”), the search term is looked up in the index and the information is delivered to the searcher.
Millions of pages are indexed every day and you want to make sure your blog pages are indexed with a high ranking so readers can find you easily That is the reason you need to be SEO smart.
Web Crawler Are Smart:
Spiders or Web crawlers (algorithms) are really smart. They not only can crawl your page and see your title tag, content, and links… they scan for relevant keywords, their frequency and location in the content of your pages. They can also detect artificial “keyword stuffing”… or spamming.
A spider can also detect how frequently you post on your blog. After they visit your site numerous times, an algorithm sets up a “revisit” schedule. This is the reason, it is wise to be consistent in the frequency of your posting.
If you post 3 times a week… it’s best to post on the same days and about the same time. The spiders will be by to check on your site based on your “revisit” schedule.
When your posting is erratic and not uniform, many of your pages will not be indexed because your “revisit schedule” or the web crawlers have been disrupted.
There is no SEO benefit to blogging everyday for 30 days when you have been posting three times a week. The search engine will not index many of your blog pages during the 30 days because your “revisit schedule” will not change unless the blogging pattern remains the same for some time.
If you’re into “30 Day” blog challenges… evaluate your goal. Are you blogging for SEO, networking or social reasons? If you’re trying to build your SEO… you need to continue blogging everyday… even after the challenge if over for optimum SEO results.
Forming a blogging frequently pattern and being consistent with that schedule will bring you the best SEO benefits.
Happy Marketing and Promotion!
P.S. The reason I love WordPress is that so many SEO advantages are already built into the system. If you utilize the plug in… All in One Seo… you are far above and beyond most bloggers who don’t take advantage of this fantastic plug in.
There many creative WordPress options that are available to you when writing a new post. Many of these features and options are not used or under used when an author writes a post. I’d like to call attention to 4 my favorite WordPress features that you may not know about and will want to consider when creating your posts.
The “Add More” WordPress Feature
The WordPress options are found just under the title box in the row of little boxes with icons in them.
This “Add More” feature is the 12th box along the row. If you want to split your page into two parts… this is the place to do it. Simply place your cursor where you want the split to occur and then click on the “Add More” box and your post will be divided between two pages.
Now why would you want to do that? SEO of course. Google thinks your readers are staying on your site to check extra pages. The more pages your readers click on… the better your rankings are for the post.
Note: This feature shows up on your home page… not your comment page.
The “Kitchen Sink” WordPress Feature
Can you believe that a Kitchen Sink has been included as a WordPress feature on your “Add New Post” page. Yep… it has. Like the “Add More” feature, it’s located under the title box and it looks like this.