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Archive for June, 2010

All of us who are in Internet Marketing appreciate a bit of support now and again.  That’s what has been so wonderful about the recent “30 Day Blog Challenge” sponsored by Jeanette Cates.  It’s brought a group of like minded people together to share… and best of all… “stand by” each other.

The abundance of re-tweets, and blog comments have been a terrific statement of the willingness to give a “leg up” in helping others to build their businesses.

I recently ran across this wonderful video…and you must watch it.  It will make your heart happy.

Besides the appropriate title…. and the catchy uplifting tune… it’s a testimony to me of how like minded people can contribute to the whole in their own unique way and make beautiful music together.

I think the video speaks for itself. 

Yea! for all the #blog30 online bloggers who are supporting each other toward reaching individual goals. We’ve only got about a week to go… and we then we can stand together and celebrate.

Til Later,

Kathy Griffiths

P.S.  Hey… you can Stand By Me anytime you want.  We’ll move forward together.

Can you please comment below? I'd appreciate it.

Technorati Tags: blog, blogging, internet marketing, stand by me

Categories : Marketing
Comments (8)

I’m getting to understand Twitter advantages a little better each day.  Participating in the “30 Day Blog Challenge” this past three weeks has opened my eyes to the power of social media.

I have enjoyed looking at many wonderful sites and taking advantage of the opportunity to get to know many of you better.  I’m also grateful for the re-tweets and the comments that have been made on my behalf.

I Will Follow You

Before the week is over, I hope to follow, on Twitter, all the participates of the 30 Day Challenge.  I believe this is a great opportunity to add quality individuals to my “follow” list.

I would hope you feel the same and follow me in this “social networking” opportunity.

Unbeknown, to some… if we don’t follow each other, we can not use the DM (Direct Message) opportunity to connect on a private level.

We have one week to sew up these relationships up by following each other so we can keep in contact after the challenge is over.  I, for one what to keep up with you and keep the fire alive.

Tweet With Martha

Perhaps we should all join Martha Giffen (Blog 30 member) on her free Twitter call on June 24 so we can be fully informed about this exciting medium.  I’m anxious to learn how to use this social medium to it’s fullest potential.

I’m adding a link to the bottom of this post… and if you’re so inclined to join Martha in her free class… do so by clicking on the link for further information.  (And no… I’m not an affiliate for this program)  I just think it’s a great opportunity for all of us in #blog 30 to participate.

In the mean time.. I will follow you.  If you are not presently following me, I invite you to do so.  We all need to utilize Twitter advantages to its fullest potential.

Til Later,

Kathryn Griffiths

P.S.  We would all do well to follow everyone we can during this last week.  Let’s all take advantage of Twitter while we can.

P.P.S.  You can locate my twitter account at Kathy Griffiths.

Tweet With Martha

Participate in the conversation by leaving your comment below.

Technorati Tags: 30 day blog challenge, social media, twitter, twitter advantages

Categories : Promotion
Comments (6)

Have you ever had your WordPress site go a bit screwy?  Perhaps the front page doesn’t look right.  Perhaps you can’t navigate around your site easily.

General WordPress Problems?  Plugins or your theme is the culprit!

Before I tell you how to fix it… I need to give you a bit of background.

Two years ago… my sister, Sheila Atwood, and I were just getting into WordPress.  It was greek to us… and we needed someone to help us put up a site.

Online… Sheila found a Utah “WordPress Geek” dinner group that met once a month.  It turned out to be a very casual arrangement… dine… and chat.

What a find!  Sitting in one room were some of the smartest computer programmers, SEO and WordPress geniuses you could find.   Smart young people who are in the know!  (We found our genius webmaster, Jake Spurlock.)

At first… we just sat and listen to these guys talk among themselves about WordPress…and nothing made much sense to us.  But as time went on… we came to understand more and more.  Now we can pretty much enter the conversation and not look foolish.  In fact… we do pretty darn good!

At the first meeting we were introduced to Joseph Scott, who resides in Salt Lake City.  He works for Automattic  who is “WordPress.”  Joseph is the “bugman”… the guy who finds and fixes all the little WordPress glitches.

One evening I was complaining that the front page of my site looked screwy.  Joseph said, “Most problems that cause your site to act up comes from plugins or your theme.”  It’s not a WordPress problem.

Perhaps a plugin has not been updated for the newest versions of WordPress or a plugin is not compatible with your theme.

Joseph suggests:  Deactivate all of your plug-ins.  Reactive each plugin one at a time, until you find the culprit.

Some times just reactivating the plugin will fix the problem.  Other times you may have to remove the plugin and upload it again.  And… if the problem persists… you may have to deactivate or remove a particular plugin all together.

With so many WordPress plugins and WordPress themes available… there is no guarantee they will all work together in the WordPress format all of the time.

I did exactly what Joseph suggested… I deactivate all of my plugins and re-activated them one at a time… and my problem cleared right up… immediately.

There you go… Just a little WordPress tip that may come in handy someday.

No need to call your webmaster when you have WordPress problems… You can “Do It Yourself!”

Til Later,

Kathy Griffiths

P.S.  If following Joseph Scott’s suggestion doesn’t work… Call for help!

Please comment.

Technorati Tags: plugins, themes, WordPress

Categories : WordPress
Comments (9)

I’ve been a thinkin’…. Am I motivated by “passion” or “purpose?”

First off…. let’s look at the definitions of Passion and Purpose… and compare!

Passion: Strong and barely controllable emotion.  A thing arousing enthusiasm.

Purpose: The reason for which something is done or created or for which something exists  A person’s sense of resolve or determination.

PASSION:

So many online marketing Gurus espouse the virtues of “passion.”   The say,  “Find what you’re passionate about… what you love…  and build a niche around that passion.”  Hmmm!  What if your passion is “collecting golf balls.”  For some reason… I don’t think a niche in “collecting golf balls” is sustainable for long term income.

In fact.. I think a lot of online newbies get caught in a “passion” trap.  No one ever tells them that no one is going to be googling “collecting golf balls.” (Actually 240 people do…. but you get what I mean.)

If passion is the foundation for an online business…I think a lot of folks are out of luck.  Passion can come and go.

PURPOSE:

Last week, I attended a business seminar.  The speaker spoke about “purpose.”  What he said, makes much more sense.  We should be building our businesses based on a “Purpose.”  What do we see for ourselves long after our business is gone?  Purpose… not passion becomes the driving force for getting up in the morning and preforming our business tasks.

My former boss had a vision… “purpose.”  He wanted to earn enough money so he could purchase land and build a Boy Scout Training Center.  It was that “purpose” that drove him in his craft business to become a millionaire… by several times.

By the time he was 47, he had succeeded.  Not only did he purchase land and build a Boy Scout  Training Center… but he travels to Africa several times a year to fund and physically help build schools to education poor children.

Not that he wasn’t passionate about his business… he was.

He loved the craft and gift industries.  He was good at what he did and became a leader in his business circle.  Now and again, he drops into his former business (that he sold) just to feel the excitement of new product development.  However,  his passion for crafts and gifts is not what drove him… it was his purpose that kept him motivated.

So… with all this in mind… I think a lot of online marketers could become motivated or passionate about many niches… as long as the niche gave them enough long term sustainable income to help them reach their purpose.

The trick is… finding ones own personal purpose.

Til later,

Kathryn Griffiths

P.S.  I think we need to turn the terminology around… and encourage our clients to find their “Purpose”… then everything else will take care of itself.

What Do You Think?

Please share your thoughts on this by posting a comment below.

Technorati Tags: motivation, passion, purpose

Categories : Just Thinkin'
Comments (6)

There are blogging benefits to posting on your site frequently.  You gathered a lot of valuable information in one location.  The benefit is… you can re-purpose your blog content.

Sometimes we feel that once the content is used… it’s “old hat.”  Not true.  I bet most of your readers can’t remember what you posted two weeks ago.  In fact… I can’t remember what I posted two weeks ago.   And… 98% of your readers, never look in your archives.

“Let see…. I think there was a post written in January of 2008 on giving vitamins to my dog that I want to read again.”

98% chance… it won’t happen!  Your readers rarely look back!

Here Are 5 Super Ways To Re-purpose Your Old Blog Content.

1.  Tweet a link to one of your old posts to your twitter followers.  Select one that was popular before… and received lots of tweets and comments.  Your subject was of great interest to them then… and it will be again.

2.  Take a post that included various concepts or points.  Select one of the posts and expand on it.  (I just recently did this.  I mentioned, “white space” in copywriting in a  post, but felt it was a subject that needed it’s own stage.)

3.  Turn your posts into Ezine articles.  Sometimes I can just copy and past the post directly into Ezine articles.  Other times I have to modify them a bit to meet Ezines requirements.  On the original post… I may have “heavy loaded” the keywords.  Ezine frowns on this so I take a few of them out of the main body of the text.

Now, I bet your worried about “double content.”  Well don’t be.  This double content business is over rated.  Guru, Matt Bacak has never worried about it and he says he’s never been slapped by Google.  (Matt will sometimes write 5 articles a day and send them all over the place.)

If your still nervous… use it on your blog first.  Then… you remain the first source.

5.  Turn your old posts into a report.  You can give this report to your list… for free.  It’s nice to be able to offer a little something extra to your friends.  If your blog post is short… expand it to at least a couple of pages.

Don’t forget to put your own product links or affiliate links in the report.  Also make sure the signature area… at the bottom of the report… has your website and contact information.   Let your readers give the report to their list or friends for free… with one stipulation… they can’t change any of the content.  (It gets your name out there.)

Now… go for it.  Your blog content is just waiting to be re-purposed.

Til Later,

Kathryn Griffiths

P.S.  Bonus Tip: Put your content in another format such as video or audio.  A post on putting up a WordPress blog would be ideal in video form.  You can sell it… add it as a bonus… or put it to into a membership site.

Please respond to this in the comment form below because I need 10 comments to continue posting.

Technorati Tags: blog content, blogging, Re-purpose

Categories : Blogging
Comments (8)

One of the best kept online copywriting secrets…is “White Space.” It’s the space between lines of text or sentences blocks.  Minimal white space is an online copywriting blunder that thousands of bloggers make in presenting content to their readers. Bloggers need to forget about what they were taught in English class 101, when it comes to writing content, that is going to be viewed online. I know….I know… we all have be taught about the proper structure of a paragraph. I can still see Mr. Carling’s red marks over my essay… “Improper use of paragraphs.” Paragraph: A distinct section of a piece of writing, usually dealing with a single theme. This is a new day… and a new medium. Reading on your computer is not easy at best. Bloggers need to make it as easy for their readers as possible. When a reader logs on to your post, the first thing they are confronted with is a general over-all look at your site. They make judgements about your site within 3 seconds. They are either interested in hanging around and reading what you have to say… or they are “out of there.” The header title let’s them know what the blog is all about. Color is important. Is it inviting. Is the site it cluttered or simple. Is there too much content to read with in a 3 to 5 minute period of time. Does the text look inviting to read or is it so compact that you eyes can’t focus on the individual lines.

“How how did that make you feel?”

“Can we try that again?”

One of the best kept online copywriting secrets…is “White Space.”   It’s the space between lines of text or sentences blocks.

Minimal white space is an online copywriting blunder that thousands of bloggers make in presenting content to their readers. Bloggers need to forget about what they were taught in English 101, when it comes to writing content that is going to be viewed online.

I know….I know… we all have be taught about the proper structure of a paragraph. I can still see Mr. Carling’s red marks over my essay… “Improper use of paragraphs.”

Paragraph: A distinct section of a piece of writing, usually dealing with a single theme.

Mr. Carling…. “This is a new day… and a new medium.”

Reading on your computer is not easy at best. Bloggers need to make it as easy for their readers as possible.

When a reader logs on to your post, the first thing they are confronted with is the general over-all look of your blog.  They make judgments about your site within 3 seconds. They are either interested in hanging around and reading what you have to say… or they are “out of there.”

Can they tell by the header title what the blog is all about? Is your color inviting? Is the site cluttered or simple? Is there too much content to read with in a 3 to 5 minute period of time? Does the text look inviting to read or is it so compact that you eyes can’t focus on the individual lines?

All these decisions are made with about 3 to 4 seconds.

The Master!

My first lessons in internet copywriting came from Joe Vitale… a genus copywriter.   One of his first online copywriting tips was: “Use plenty of white space.” It’s easier on the readers eyes… and you can can create drama with the proper use of white space.

Among other things, Joe’s a master at using white space effectively. His post: The Soul Purpose Of Money is a splendid example of using white space.

Notice the one liners… They are used for getting your attention!

And they work!

Not only are Joe’s blog posts formatted this way… but also his e-books, sales letters and e-mails.

I think one of the reasons bloggers are afraid of white space is they fear their posts will appear too long.  Just the opposite. When copy is spread out in small bites… the reader will not view it as being long… or taking too much time to read.

Evaluate your blog copy and see if you need to add a little more white space to your message.   Give your readers a visual break.  They’ll love your for it.

Til Later,

P.S. It’s best not to have over 4 lines of copy in one paragraph. You may stretch it to 5 lines, but avoid making it a habit.

P.P.S. Pass this copywriting secret along to your friends.

Technorati Tags: blog, blogging, copywriter, Copywriting, Joe Vitale, white space

Categories : Blogging
Comments (8)